GOALS FOR TODAY Understand which social media is appropriate for specific

safety applications. Define the generations and describe methods that can be

used to engage each group in the workplace via social media.

Identify at least 3 strategies you can use right away at your organization.

THE 4-WAY TEST Is the platform reputable,

safe, secure? Will the platform help me to

do something that I actually need help with?

Is the platform easy to use and intuitive?

Does the platform save me time?

BEGIN WITH END IN MIND What do you want to achieve by using social

media? Information gathering Keep up with network Expand network Job search Establish self as professional resource

BEST PLATFORMS?

LINKEDIN Easy digest of industry groups, people, ideas Easy to expand network

Before meeting After meeting

Messaging can be clunky Consume & Contribute

Hint: most people aren’t contributing!

TWITTER Easy digest of industry groups, people, ideas Easy to expand network

Difficult to maintain as many do not keep up with twitter! May be too quick for some, info is lost

FACEBOOK It’s a personal decision! Many ASSE chapters

and related organizations have pages to “like” When you “like” the page,

it has limited access to your profile, this is good!

Careful who you let into your world. My rule…

GOOGLE+ Easy to connect if you and

others have Gmail Google+ isn’t a popular

social network, still… Great for using other

Google products Hangouts (Live) YouTube – you do have a

curated YouTube page, right? Great for increasing Google

search rankings… I always cross-post here

INSTAGRAM Personally, not a

(deliberate) part of my business marketing or reach

I do network with safety pros on there…

LIVE VIDEO SERVICES What do you use?

Periscope Facebook live feature Snapchat Vine

VISUAL BLOGGING SERVICES Tumblr Pinterest

https://www.pinterest.com/abbyferri/safety-health-%2B-environment/

Anything else?

UNEXPECTED BENEFITS New clients Virtual clients Established as credible

and relevant A new & exciting peer

group #safetytravels

Volunteer opportunities

SOCIAL MEDIA PLATFORMS Did I miss anything?

Send a chat and I’ll share with the group Is there anything you’re using to enhance

your safety work, career, development, other? Success story? Please share.

SOCIAL IN TRAINING Don’t Compete with Social

Real-time information/engagement Updated materials, references,

graphics (relevance = credibility) They’re looking at their phone

anyway… (my site)

SOCIAL TOOLS Twitter polls

Anonymous participation www.polleverywhere.com

Even with free version, some good functionality Ask students to “check it online”

And then immediately teach others “Download the app” Share links to safety-related social media

SOCIAL MEDIA – EXTRA CREDIT Crisis Management

1/3 of adults under 30 get their news from social media Update your program! Does your company’s current social media presence

make you cringe? Offer your assistance!

EMERGING ISSUES Generational Mix

Attitude toward technology Cell phone is a limb…

Use of technology Comfort level

Communication methods Preferred

Attitude towards work What motivates?

MOTIVATING THE GENERATIONS Adults must be free to direct their own

path Respect and relate to knowledge &

experience Solutions must be practical & relevant Goal-oriented Problem solving Motivated by many factors Perceived or actual time crunch Different learning styles

SOCIAL MEDIA FOR YOUR CAREER Before a meeting After a meeting Before a conference/event After a conference/event Job prospects (company or

person)

CAUTION If you’re gainfully employed and want to keep

it that way, be cautious with your social media interactions Especially on the clock. Give others the same courtesy.

CAUTION You may be called upon to assist with social

media because you are a young professional… Safety is job #1 You can say no You can push out (social) deadlines if necessary

GOALS – MET? Understand which social media is appropriate for specific

safety applications. Define the generations and describe methods that can be

used to engage each group in the workplace via social media.

Identify at least 3 strategies you can use right away at your organization.

Abby Ferri, CSP abbyferri@gmail.com www.theferrigroup.co 612-567-9981

@theferrigroupwww.linkedin.com/in/abbycspplus.google.com/+AbbyFerriCSP