Social Media in Business and Your Personal Life - ND DECA 2014

transcript

Flint Group Social Team

@libbyjuju @EbethKH @britthanso

@martar_tweets@KellyFalk

THE IMPORTANCE OF SOCIAL MEDIA

Kelly Falk | Flint Group

@KellyFalk | @Flint Group

Why social media matters

https://www.youtube.com/watch?v=zxpa4dNVd3c

Personal Social Media

The do’s and the don’ts

VODKA SAMMa.k.a Samantha Goudie

Vodka Samm goes viral

• 20,000+ Twitter followers in 24 hours• Memes• T-shirts• Interview requests• TV endorsement offers• $295 painting• Mocking Tweets• “World’s drunkest college student.”

Happy Halloween!

Lasting regrets

• “I care about my life. I didn’t come to college to drink and be Vodka Samm.”

• “I was completely embarrassed.”• “I hated going to class.”

Haley Goodall – DECA VP

• Attends Stanley High School• Lives in Stanley but is originally from New Town• She’s single• Two sisters and a brother• Rides horses, shows cattle and sheep, and loves sports• One of her favorite quotes is “Matt Lauer can suck it.” – Will

Ferrell• She’s a Minnesota Vikings and Texas Longhorns fan• She likes Luke Bryan’s music and the TV show Two and a

Half Men• She’s in FFA

Power in connections

• Endless ways to connect with a wide range of people

• Ability to organize connections– Engage with

professionals and companies of interest

• Platform to build relationships– Think of it as hanging

out in real life. If you want to talk to someone, you have to go find them or give them a reason to talk to you.

You can’t hide behind the curtain• Fast and virtual doesn’t equal less

professional• Refine your language• Speak online as you would offline• Don’t air your dirty laundry• Deleted doesn’t necessarily mean

erased• With great power, comes great

responsibility

Showcase your knowledge

• Demonstrate your ability to think critically and analyze

• Illustrate your skill set and interest in a particular industry

• Use best practices• Position yourself as a forward-thinker

– Tweet articles– Join chats– Write blog posts– Create an online portfolio– Comment on industry trends– Engage in conversations and add value@KellyFalk | @Flint Group

Seek out opportunities

• Scholarships• Jobs• Groups/Communities• Internships• Knowledge

• HireMeHeadblade– Twitter– Facebook– YouTube– Website

Have fun with it!

• After all, this is social media..• Brand yourself/Tell your story• Get creative• Show personality• Be a human!

Who’s watching?

• Friends and family• Teachers/Professors• Coaches• College recruiters• Employers• Future colleagues• Professionals• Industry leaders

Careers in Social Media

That’s right, people will payyou to do this!

500 billionsocial conversationstake place each year

Source: Forrester, April 2010

…about companies

• A fad– Facebook was created

in 2004

• A replacement for traditional advertising

• All about you• Free

• A big deal• Applicable to most

companies• All about the customer• Time-consuming

Social Media is NOT

Social Media is

What people think we do

• Creep on Facebook• Tweet our every thought #lovelife• Instagram our lunches

What we actually do

• Audit current social media activity• Monitor/Listen to conversations• Create content• Build relationships and serve customers• Analyze and report social media data• Keep up on current trends and news• Think on our feet

Strategic Planning

1. What’s the goal?2. Who’s the audience?3. How are they using

social media?4. What’s your one thing?5. How will you be human?6. What does success look

like?7. What resources do you

have?8. Who is responsible for

Strategic Planning

Tactical Planning

1. Where is the home base?2. What outposts will

support the home base?3. What types of content

will be added regularly?4. How is the audience going

to be activated and not just collected?

5. How can you make members the star?

6. How will you tell people about it?

Execution

Strategic Planning

Tactical Planning

Measure

Execution

Strategic Planning

Tactical Planning

Measure

Execution

Strategic Planning

Tactical Planning

What can social mediado for brands?

• Reputation management– “Word of mouth is now a public conversation carried in

blog comments and customer reviews.” – Chris Anderson

• Customer service – the new help line– 42% of consumers expect a response in 60 minutes or

less– 86% of users who complain want a response from the

company

• Media relations• Customer loyalty

– 3X as many internal resources are necessary to acquire a new customer than retain one

• Thought leadership

Case study

Listening

GOAL = LOYALTY

Measures of success

• Positive social mentions• Interactions with posted content• Referral visits to website

Home base

Outposts

Participating

Interactions

Q1 Q2 Q3 Q4 Q1

Twitter

Followers

Mentions

Q1 Q2 Q3 Q4 Q1

Facebook

Questions?

Social Media in Business and Your Personal Life - ND DECA 2014

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