GOV 2:0CREATING A

BETTER GOVERNMENT

Steve Ressler GovLoop, Founder & President

August 10, 2010

I

Conferences

• Do-Gooder:Do-Gooder: 3rd Gen Public Servant, DHS Fellow, Multiple Gov Agencies

• Innovator:Innovator: Co-Founder, Young Government Leaders

• Award Winner:Award Winner: 2006 Rising Star Award, 2007 Fed 100 Winner

• Speaker:Speaker: 25+ Conferences, Brookings, Harvard Kennedy School

• Author:Author: Wikinomics, Federal Times, Public Manager

• Athlete: Athlete: Used to be good at golf – 3rd in State

• Scholar: Scholar: Miami (OH) and UPenn

• Gentleman: Gentleman: Likes Cats and Babies

My Story

State of the Internet

Social media penetration and paceSocial networks and blogs = 4th most popular online activities

(eclipsing even personal email).

~10% of all time spent on the Internet = social media sites.

Radio = 38 years to reach 50 million listenersTV = 13 years

Internet = 4 years = 9 months to get to 100 million users

(just topped 500 million)

= 80% of companies will use as primary tool

= ~75 billion video streams, ~375 million unique visitors

= ~20 million unique visitors/month(just passed 1 billion messages)

Source: http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics

It can be complicated

Conversation Prism

When you hear the

term social

media?

Does it feel like this?

Are you worried about this?

What is social media?

FAD

Or not.

New Medium, Same Human Desires

Everyone wants to see the new baby• Visiting in Person• Print photos• VHS videos• Online photos – Snapfish, Picasa• Facebook – Baby photos, videos• Skype Video

Who is a skeptic?Social media is:• Just for kids• Just a fad – Remember MySpace and CB Radio• Just for our intern• Too much time• Too complicated• Too much energy• ______________?

17

Who was a skeptic?• REMEMBER ANY OF THESE

STATEMENTS?

I don’t need to learn typing!(That’s for the secretaries)

Email? Why do I need email? I’ll let the kids/low-level folks do that email thing.

(Now how many emails do you get a day?)

Cell phone? Blackberry? Who needs those? If you want to reach me, call my home or office.

Web site? We don’t need no stinking website. Only people on the Internet are kids and geeks.(Are you on the Internet right now, by chance?)

18

Government 2.0OpenGov Directive

Agencies using both internally & externally to meet mission

Who’s Doing It?

What’s Web 2.0?

“…activities that integrate technology, social interaction, and content creation.”

www.usa.gov

Web 2.0• 1990 – 2000• one-way communications• web pages and emails• business-driven• informative• you go to the info

• 2000-2010• two-way communications• social media• user-contributed• interactive• info comes

to you

Web 1.0

Who is your target

audience?

FOUR GENERATIONSVeterans: 1920s-1940

Baby Boomers: 1940-1960

Generation X: 1960-1980

Millennials: 1980-2000

Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.

Web 2.0 Users?

““Generation C”Generation C”

Someone of Someone of any any age age using web-using web-based and mobile based and mobile tools to tools to

CCollaboratollaborate and e and

CCommunicateommunicate

Users age 18-24 = 10.6%

Users age 35-54 grew 276%, 18-24 only 20% last six monthsAverage age = 40 yrs old

Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

1. Why? Tie to mission, goals, objectives,

needs, gaps.

2. Who? Champion, contributors, constituents,

citizens.

3. What? Content is the key to success.

4. How? Decide which tools best meet goals.

5. When? Create a schedule to implement and

evaluate.

1. Why? Tie to mission, goals, objectives,

needs, gaps.• Transparency

• Accountability

• Participation

Integrated Engagement Approach

BrochuresCatalogs

Course Excerpts

Website Content

TV AdvertisementsVideo Content

GS Connect Clips

Event PhotosWeb Ads

Magazine Ads

Radio AdsAudio Content

Events/ConferencesCustomer Service

Sales

Traditional Content Vehicles

“Conversation” Vehicles

The Destination

INSERT YOUR WEBSITE

HERE

BLOGS

What is a Blog?

a. an online journal or diaryb. a “time bandit” that thwarts

my team’s productivityc. abbreviation for “web log”d. a creature from a bad sci-fi

movie

BLOGSTransforming Government

http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

TSA’s Response to “Agents Took My Son”

WIKIS

What in the world is a Wiki?a. an online encyclopedia

b. a web-based tool where multiple users

create, publish and edit

information

c. a Hawaiian word for “fast”

d. all of the above

• Provide a space for national/regional

collaboration

• Gather the intelligence of labor relations

experts

• Widen the net for broader insight /

information

• Create a crowd-corrected directory / resource

1. Why? Tie to mission, goals, objectives,

needs, gaps.

SOCIAL VIRTUAL NETWORKS

Who in this room has the most connections/friends

on:NOTJUSTFOR

KIDS!!!

SOCIAL VIRTUAL NETWORKS

SOCIAL VIRTUAL NETWORKS

Sharing

InformationIdeasInsightIssuesIndividualsIntelligence

KNOWLEDGE

What is

MISSION:MISSION: “Connect Government to Improve Government”

?The perpetual conference perpetual conference where

government connectsconnects and collaboratescollaborates.

30,00030,000 MembersMembers…and growing rapidly…and growing rapidly

30,00030,000 MembersMembers…and growing rapidly…and growing rapidly

How-To: Become a Government Rockstar

1. Go to GovLoop.com.2. Join (free and 50 seconds).3. Find /form groups.4. Find /connect w/ colleagues.5. Get / give insight.

“It’s been Very helpful!”

Elaine Blackman,Writer/Editor,HHS ACF

Collaborate among regions

Connect w/colleagues from other

agencies

Replicate best practices more rapidly

1. Why? Tie to mission, goals, objectives,

needs, gaps.

KNOWLEDGE

Facebook.com/Teach

Facebook.com/Teach

• Free • “Micro-blogging”• 140 characters or less• Send and read user updates

aka “Tweets”• Text-based, but can post links / photos• Anywhere, anytime via cell or computer

KNOWLEDGE

GovTwit.com• State/Local = 900+

• Federal Agencies = 500+

• Dept of Defense = 150+

• Hawaii = 8

KNOWLEDGE

“I was on a national research / story-telling tour called Millennials Changing America…

My housing fell through in Cleveland and I was stranded. I asked "Who do we know in Cleveland, Ohio" via Twitter and within 8 minutes I had a place to stay...

It was awesome. We stayed at some supporter's mansiony house.” – Alex

KNOWLEDGE

“I started the Chief Learning Officers Network in late November 2008. I had no real knowledge of Web 2.0 capacity. I had been a member of LinkedIn for a few months, joining because friends bugged me to be a part of it.

After a while as a member, I began to join some groups basically to see what would happen. I didn't see a group for CLOs so I started the network…because nothing was in existence in LinkedIn and thought our community needed something – a place, a forum, something to communicate around ideas.”

“The group has become known as a place for leaders in learning to share ideas / thoughts / connect …

We know that CLO's who would have never met have connected on issues of commonality; some folks have begun working together / collaborating…

On a personal level, I've been invited to a CLO's only retreat and have been asked to be a presenter - without the network the folks in charge of the retreat would have never found me.”

Recruit candidates for open positions

Find job candidate references/recommendations

Launch discussions with industry / other agencies in

groups

1. Why? Tie to mission, goals, objectives,

needs, gaps.

KNOWLEDGE

TSA’s IdeaFactoryChallenge: how do

you get employees to innovate?

Solution: social networking / blog

Results: 40% participation9000 ideas 40 national programs

and initiatives

Why/How do you use

?

1. Why? Tie to mission, goals, objectives,

needs, gaps. Tell your story (control your message)

Capture knowledge of retiring employees

Recruit the next generation of public

servants

MOBILE PHONES/DEVICES

What has your Cell Phone taught

you lately?

“Most cell phones today have more computing

power than was available to NASA during the Apollo space program…”

- Wes Ferguson, Author of Moving at the Speed of Creativity

• Audio Books• Podcast Briefs (i.e. Guide by Cell)• Text Message Tips• Entire Classes????

MOBILE PHONES/DEVICES

How is it relevant

to HR & EEO?

What’s the value added?

Collaboration,not just forms & complaints

Thanks John Sim, DHS, CRCL

Getting People to Think About HR & EEO

EEO • announce 7/22 event at EEOC

• RT disabilty.gov• MD-715 barrier analysis

guidance• welcome new intern,

new GC, Chair Berrien• respond to public

inquiries

Push Helpful InformationOPM’s Hiring Reform site • Information

• Events• Guidance• Updates • Changes

Getting FeedbackOPM Program • Stakeholder Feedback

• Customer Feedback• Suggestions• Getting People to think

about HR/EE

Maintain Professional Contacts

Benchmark & Best Practices

Off-Site Employees and Telework

Recognizing Employees

Reinforce & Clarify Workplace Rules

So This Doesn’t Happen

And You Are Ready for This

Recruiting New Employees

USAJOBS is Doing It

Your Employees Are Already Doing It & May Be Best Recruiting Vehicle

WEB-BASED CALLING

FOR INTERVIEWING?

It’s Time To Get Going

Your Homework – 2 Steps

1 – Join HR/EEO Group on GovLoop-Links to best practices, websites, and examples from conference

-Connect with colleagues

2 – Create a Team at Work -Get Aware of What’s Happening -Explore how can leverage to improve mission

Steve ResslerSteve ResslerPresident and CEOFounder@GovLoop.com@GovLoop

Questions1 – Highlight Public Service2 – Training3 – Consulting to Get Going