2014

Social Media – Keys to Success

• LinkedIn– Personal– Business– Groups– Connections

• Twitter– Education– Promotion

• Facebook– Likes– Posts– Advertising

Agenda

Social Media is Critical for Professionals

Small Business - Use of Social Medial

Social Media reaching more Americans

Growth in SM use is greatest for people over 45

Twitter and LinkedIn still growing rapidly

• Launched in May, 2003• The Top site for professional networking• 253 Million users in over 200 countries• Every second, 2 new users join LinkedIn

About LinkedIn

• Recruiting• Staying in touch

with contacts• Job Search• Education• PR & Advertising• Networking• News

The Uses of LinkedIn

• Add a professional picture• Add skills – helps with endorsements• Include links to presentations, brochures,

websites• Include Volunteer Activities and

Educational Background

***Refresh your profile every few months to take advantage of new features of LinkedIn***

Creating a Profile

• Consider various segments of Connections (college, high school, industry, competitors, personal friends)

• Tag each connection with a category• Find Groups that are of interest (alumni

groups, industry groups)• Follow Companies (former employers,

prospective employers, recruiting firms, competitors, charities, associations)

• Follow People (Industry Experts)

Building Connections

Demonstration

About Twitter• Launched – July 2006• 231 Million registered users

Twitter as a growing source of news“Twitter news consumers tend to be more educated than the general population and than Facebook news consumers. Four-in-ten (40%) Twitter news consumers have at least a bachelor’s degree, compared with 29% of the total population and 30% of Facebook news consumers. Close to half, 45%, of Twitter news consumers are 18-29 years old.”

• Connect with Customers• Branding• Customer Feedback• Marketing• Promotion of Events• News• Follow Competitors• Education• Share Articles

Top Reasons to use Twitter for Business

About Facebook• Launched in 2004• 1 Billion active users

• Branding• Announcements• Promotion• Education

Facebook for Business

It’s all about the LIKE Button.....

What do Facebook users “Like”?

Building a Company Page

Questions