Social Media Kit

for Sellers

#WantToWantTo #1212OnlineFever

“All you ever wanted, you can now own.”

A l l i n f o r m a t i o n w i t h i n t h i s d o c u m e n t i s p r i v a t e a n d

c o n f i d e n t i a l , m u s t n o t b e s h a r e d ,

a n d i s o n l y m e a n t t o b e s e e n b y p a r t i e s w h o h a v e

r e c e i v e d t h i s f r o m Z A L O R A

2

ZALORA Campaign Hashtags

Main-Event Hashtag

For deals & promotions

#1212OnlineFever#WantToWantTo

Aspirational hashtag

For aspirational posts,

OOTDs, and beautiful scenic

product shots to tease your

fans of what’s to come

Counting down to the #1212OnlineFever? So are we!

As we get closer to the event day, content will be seeded via two main hashtags on ZALORA’s social media:

What is ….

Our Story

On 12 December 2015, online partners from all over South East Asia

gather for one common purpose:

Create an online shopping extravaganza to give back to our beloved

customers

Our Mission

Turn our customers’ everyday ‘want-to-haves’ into reality

#WantToWantTo (one two one two = 12.12 )

“All you ever wanted, you can now own.”

#1212OnlineFever

Used as

- An add-on to #WantToWantTo

- A Hashtag to promote your Online Fever sales/deals/promotions

Why should you join?

Gain significant exposure for your Instagram posts!

• Gain traction from our content seeding for over 8 countries

(total reach >1mil)

• Expected at least 1000 posts with #WantToWantTo over the campaign

• Tap into the reach of participating influential partners that

spans multiple industries

• Increase the visibility of your Instagram accounts

• During the campaign, we will repost a few of our best-looking

seller posts!

How can you participate?

In the next few pages you will find suggested social media

language & examples.

Help us build the campaign forward by spreading the word

through

#WantToWantTo & #1212OnlineFever!

Just post with either of the hashtags!

When can you start: From now till end of The Online Fever!

Here are a few examples of how we're using it:

"#WantToWantTo (do something)" + #1212OnlineFever”

#WantToWantTo (have something)" + #1212OnlineFever”

Do you #WantToWantTo (own something)?" + #1212OnlineFever”

#WantToWantTo (get this because)" + #1212OnlineFever

HOW IT WORKS

7

Suggested posts

From highlighting special

deals & contest giveaways

…

Are you taking part in a

contest giveaway?

Or perhaps you have a free

gift with purchase deal?

Put it all together in a

styled post and push it out

to your followers!

Suggested posts

To spelling out wishlists …

A great way to showcase

your Best Sellers in one

spot and entice followers

to put them in their

wishlist!

Suggested posts

To showcasing your

offerings for the ones who

want it …

Put together an outfit with

your products as the main

focus to get followers to

think about improving their

fashionably-styled OOTD

with your items!

Suggested posts

To seeding the fun moments

before the real shopping

happens…

Interact with your

followers and post

lifestyle content related

to the event but without

the products!

Suggested posts

Not forgetting the

aspirational shots that

inspires your customers…

Sometimes, a simple yet

emotive post closes the

distance between you and

your followers

Banner for 12.12

Download banners for 12.12 The

Online Fever here to include

into your social posts!

Different sizes are available

for all social platforms.

We #WantToWantTo see it!

#WantToWantTo & #1212OnlineFever on instagram

Questions? Contact us at: seller-support@zalora.com.my