Post on 04-Jun-2020
transcript
Social MediaClub & district websites,Guidelines and best practice
Tom Van KerschaverLions Club Brugge Maritime
Chairman social media committee district 112aChairman Lions SMiLE
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Social Media
www.lionssmile.org
Websites andSocial Media
SMiLE Social Media for Lions by Lions
Social Media & LionsOnline strategy
www.lionssmile.org
What’syour Club
Social Media
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat is Social Media
www.lionssmile.org
Communication
Computers
Internet
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite vs Social Media
www.lionssmile.org
Website(search)
Social Media(social)vs
SMiLE Social Media for Lions by Lions
Social Media & LionsPost lifespan
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsPost lifespan
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsPost lifespan
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite vs Social Media
www.lionssmile.org
Website Social Media
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Blogs
www.lionssmile.org
Websites andBlogs
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Blogs
www.lionssmile.org
• Online Diary or Journal• Consisting of entries
in reverse chronological order• Interactive, allowing visitors
to leave comments• Social networking
(build social relations with your readers)
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Blogs
www.lionssmile.org
Website• Not easy to edit content.
• Content is static.
• Custom layout
• One way
• Not organized/structured
• Do it yourself SEO
Blog• Easy to edit content/Simple interface
• Content is regularly updated.
• Simple layout
• Dialog/Interactive
• Organized/Structured
• Search engines love blogs
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Blogs
www.lionssmile.org
• Content is regularly updated.
• Custom layout / One look and feel
• Easy to edit content/Simple interface
• Dialog/Interactive
• Organized/Structured
• Search engines love blogs
Blog Website
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Blogs
www.lionssmile.org
www.lionssmile.orgA blog based website
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsites and Blogs
www.lionssmile.org
www.lionsclubs.orgWebsite with
integrated blog
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Anatomy of a Blog
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Header
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
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MainContent
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
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Title
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Image
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Content
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Sidebar
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Profile
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Sharing
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Search
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Archive
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
Correct LionsLogo - Branding
SMiLE Social Media for Lions by Lions
Social Media & LionsAnatomy of a Blog
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials
www.lionssmile.org
Websiteessentials
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Essential pages
www.lionssmile.org
ESSENTIAL PAGES
About Us
Contact Us
FAQ
BL
OG
Product/service
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SOCIAL MEDIA INTERGRATION
SHARE ON
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SHARE ON
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SHARE ON
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Social Media Integration
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Responsive Web Design
www.lionssmile.org
RESPONSIVE WEB DESIGN
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Responsive Web Design
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials - SEO
www.lionssmile.org
SEO
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials - SEO
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials - SEO
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Call For Action
www.lionssmile.org
CALL FOR ACTION
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Call For Action
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWebsite essentials – Call For Action
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use
www.lionssmile.org
What platformto use
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – Multiple District sponsored
www.lionssmile.org
Multiple District sponsoredExample MD-111: lions.de
Create a free Website forClub or District or L100 or National Convention or …
Member-Only Features
• Dropbox like Sync Client for all platforms• Encourages true collaboration• Setup multiple Content creators or
Webmasters per Site – less work for all• Register your twin club, partners, etc. as
internal users and collaborate (coming soon)
• Free and still easy to start• Seminars and support provided• Lots of Clubs use the same system
• Dynamic Website• Content sharing across Multiple District• Social media integration possible
Features
• Responsive design• Page templates based on Lions Corporate Design• MD-111 membership directory rules access• Full featured Web Portal infrastructure• Under full control of Lions• Message Boards, Blogs, Wiki, etc.• Support multi-lingual pages
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – Multiple District sponsored
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – E-Clubhouse
www.lionssmile.org
E-Clubhouse
Create a Free Website for Your ClubFree and easyStatic WebsiteNo Social media integration
Features
• Club Home Page• Calendar of Events• Club Projects• Photo Gallery• Contact Page• Up to five additional pages
Member-Only Features
• Member Directory• Message Boards• E-vites• Polls• Member and Group Recognition page• Newsletter template• Group email
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – E-Clubhouse
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – Free hosting
www.lionssmile.org
Free hosting
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – Free hosting
www.lionssmile.org
TEMPLATES
Plugins
Builders
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – Self hosting
www.lionssmile.org
Self hosting
SMiLE Social Media for Lions by Lions
Social Media & LionsWhat platform to use – Self hosting
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media & LionsThe importance of a domain name
www.lionssmile.org
The importance ofa domain name
SMiLE Social Media for Lions by Lions
Social Media & LionsThe importance of a domain name
www.lionssmile.org
WHY
info@lionssmile.org
CUSTOM EMAIL ADRESSES
lionssmile@yahoo.comlionssmile@hotmail.comlionssmile@gmail.com
www.lionssmile.org
FRIENDLY URL / LINKS
www.e-clubhouse.org/sites/kempsville/lionssmile.wordpress.comlions.wix.com/smilelionssmile.weebly.comlionssmile.tumblr.com
Chairman@lionssmile.org
secratary@lionssmile.org…
SMiLE Social Media for Lions by Lions
Social Media & LionsThe importance of a domain name
www.lionssmile.org
How• As an extra (paying) service by free hosting platforms• Do it yourself for Multiple district & e-Clubhouse by using services like
Read more about how to register and setup your domain using goDaddy & One.com in one
of the upcoming SMiLE articles
www.lionssmile.org
info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
facebook.com/lionssmile
@Lions_Smile
LionsSmile
SMiLE ContactGet in touch
SMiLE Social Media for Lions by Lions www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
Social Media & LionsSMiLE website
SMiLE Social Media for Lions by Lions
SMiLE About SMiLESMiLE MembersJoin SMiLESMiLE BlueprintPicturesVideo-ZoneFAQ
Knowledge Center CategoriesSocial Media for LionsSocial Media DirectoryFacebookTwitterGoogle+
Downloads Seminar PresentationsFlyers/LeafletsLions ArtworkSMiLE Artwork
Blog Full BlogNewsFeatured ClubsSocial MediaConventionsEventsCyber LionsToolsTrivia
Social Media Directory AboutAll CategoriesHQMultiple DistrictsDistrictsClubsCyber Clubs
Links Useful LinksE-ClubhouseLionNetBlogs to Read
Convention 2015 International ConventionHonolulu, USA
2014 International Convention Toronto, Canada
2013 Europa Forum Istanbul Turkey
2013 International Convention Hamburg, Germany
2012 Europa Forum Brussels, Belgium
Discussions Lions & Social MediaSocial Media DirectoryCyber Lions
Click on titles to visit the website
www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
SMiLECopyright notice
SMiLE Social Media for Lions by Lions www.lionssmile.org
All copyrightable content, whether text or graphics, as well as the selection and arrangement of all materials (including information in the public domain), and the
overall design and concept of this presentation arecopyright ©2014 by the Lions Club International (LCI) SMiLE core team.
Permission is granted to download and print this material for members of Lions Clubs only for the purpose of viewing, reading, and retaining for reference or
promoting social media within the LCI organization. Any other usage, especially copying, distribution, retransmission, or modification of information or materials of this presentation, whether in electronic or hard copy form, or the usage outside of
Lions Clubs International, without the express prior written permission of the SMiLE core team, is strictly prohibited.
You can contact the LCI SMiLE core team and it's chairman, Tom Van Kerschaver,by sending an e-mail to: info@lionssmile.org