Social Media Marketing

transcript

Made By

Shrawan Arya

WHAT IS SOCIAL MARKETING?

Use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.

Kotler et al., 2002

HOW CAN INTERNET MARKETING HELP?

It can help you promote your business by:

Allowing you to easily manage individual or mass communication

Assisting you in managing your brand

Creating and presenting your business identity

Generating customer trust and loyalty

A GAS STATION IN THE FOREST

A web site without effective marketing is like building a gas

station in the middle of a forest!

I already havea web

site… isn’t that

enough?

INTERNET MARKETING IS MORE THAN A WEB SITE…

• Building a web site is a great first step

• Internet Marketing is necessary to generate buzz and traffic

• Traffic generates business

• Business brings profits!

MARKETING YOUR WEB SITE

Traditional Marketing

Television

Newspapers

Magazines

Billboards

Direct Mail

Word-of-Mouth

Internet Marketing

Video sharing web sites

Blogs, Micro-blogs

Social Networks

Widgets

Search Advertising

Direct Email

Word-of-mouth

HOW CAN SOCIAL MEDIA HELP YOU?

• It can connect you with customers, vendors, and potential business partners

• Spread the word about your business

• Increase your credibility and relevance on the Internet

Social Media?

It’s not a fad.

It’s a fundamental shift in the way

we communicate.

Reason #1

•We don’t have a

choice on whether we

do social media,

The question is How well we DO it.

95% of the

companies are using

LinkedIn to find and attract

employees.

Reason #2

Social Media is “only going to become persuasive and as such, become a critical factor in the success or failure of any business.”

Tomorrow’s consumers are Today’s “Digital Natives”

By the end of 2010, Dell had generated

$6.5 million in sales from Twitter alone.

WHY DO COLLEGES INVEST IN SOCIAL MEDIA?

For many of the same reasons they invest in more traditional marketing and advertising

Create awarenessEncourage connection Inspire loyaltyRecruit best fit studentsBuild powerful relations with alumniCreate stronger reputations

3 Myths

Liars…

3 Biggest Social Media Marketing Myths

Myth #1

Little/No Money needed

Myth #2

So easy that anyone can do it

Myth #3

People will find it if your campaign is good

5 Things to Know

Start taking notes… NOW…

5 Things to Know About Driving Campaigns Viral

Things to Know #1

Your Objectives and KPIs

Things to Know #2

Where are your customers?

Things to Know #3

Create something fun/rewarding

Things to Know #4

Things to Know #5

4 Challenges You Will Face

Challenges You Will Face

The Management

Challenge #1

The Marketer

Challenge #2

? ? ?The Developer

Challenge #3

The Designer

Challenge #4

SOCIAL DO’S

& DON’TS

PLAY BY THE COMMUNITY RULES

Do NOT SPAM people with

BUILD RELATIONSHIPS

DON’T – GOOVERBOARD

DO – Get a little personal

DO - LISTEN

DON’T – OFFER VAGUE EXPERTISE

DO – CROSS-PROMOTE YOUR BLOG

@riarossi - Just posted on ActiveRain: Crofton MD - Real Estate Statistics, August 2009 http://activerain.com/t/1250440

@debbierumsey -@samnickjonas Hey there, I'm Debbie and a real estate agent. I'm networking with people in the area. Feel free to ask me any RE questions.

DO - PARTICIPATE IN THE CONVERSATION

DO – OFFER INFORMATION

@swfltopagents -Listen to Future of Real Estate Radio SHow this week bit.ly/xhOMh lots of great info affecting the market #fortmyers #realestate #SWflorida

DO - PROVIDE VALUABLE & RELEVANT INFORMATION

DO – NETWORK WITH YOUR PEERS

DO - BE YOURSELF

SOCIAL MEDIA DISCLAIMER

• There is no silver bullet!

• Not all online strategies will be effective for all business types

• It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness

THANK YOU