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How to Effectively Leverage for Company & Personal Brand and Business Development By Wendy Soucie Wendy Soucie Consulting LLC Social Media Marketing
| Date post: | 13-Sep-2014 |
| Category: |
Business |
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How to Effectively Leverage for Company & Personal Brand and Business Development
By Wendy SoucieWendy Soucie Consulting LLC
Social Media Marketing
Its not about the tools…Decide the
business goals first & then pick the right tool(s)One tool is not enough
One profile is not enough
Gianormous* Change3000 BC
Society evolved
Industrial RevolutionChanged face of earth more than past 50,000
yrs before
Social EconomySocial shift faster than even 10 years ago
* found on urbandictionary.com (web 2.0)
Gianormous Growth30% of the 1 billion Internet users are part
of the social network (2008)
Grew withZero advertisingZero salesZero cold calls
In five years300+ Million users
Business adoption of social media, Forrester
Projected growth of social media spend over the next five years
Business Week: “Social Media Will Change Your Business” / Forrester: “Web 2.0 Market To Reach $4.6 Billion By 2013″
What is to be gained?Historically most privileged people are
those with connections60s – 5080s – 3002005 – 500 on Linkedin
– 1000 across all
Why is network size important?Network - size matters, you must growContribute – thru questions, blog posts,
events, knowledge shareParticipation – thru feedback,
comments, views, downloads, bookmarking or other consumption
You can begin to measure ROI and social capital value
LinkedIn Example
How can social media networks help business? Save time and money Reduce travel Do research Target groups Create buzz Widen reach Build communities Drive traffic to website Provide referrals Generate leads Reconnect with past
clients, co-workers, friends Find new markets
How can social media networks help your personal brand?
Build professional networkResearch companiesCreate buzzWiden geographic reachProvide referralsGenerate leadsReconnect -past clients, co-workers, friendsGain trust and credibilityPromote yourselfFind new jobs!
Who is using what online resource?
www.wikinomics.com – Inc. 500 Research
Who are the social networks?
What are Social Media Networks Forums and online communities (Sun Micro, Dell,
Blue Shirt Nation, at15) News Opportunity – EzineArticle, Article 99, Sales
Gravy Blogs (Technorati, Blogger, WordFrame) Reputation and Identity (Slide, FaceBook,
MySpace, LinkedIn, Plaxo) Multi Media Sharing (YouTube, Flickr, SlideShare ) Social Bookmarking – Delicious News aggregator – Digg RSS Readers (Google, FeedBurner) Microblogging – (Twitter, Plurk)
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Top four?
Who will survive?
Twit-ter.com343%
Tagged.com330%
Ning251%LinkedIn
193%
Last.fm121%
Facebook116%
MyYearbook115%
Bebo86%
Multiply59%
Reunion.com57%
% Growth:year over year
Twitter.comTagged.comNingLinkedInLast.fmFacebookMyYearbookBeboMultiplyReunion.com
How do you start? Determine the business goal Assess where your customers are Listen and learn from your market Understand their challenges Assess issues and needs Solve a problem Know and define your objectives. Develop a strategy Build a plan Select the tools Commit resources and time Train the resources, provide guidance Define and measure results
Establishing a Profile on the Internet
The profile is more than your picture and name
The profiles need to evolve over time with your network
Time is of essence – because you can’t establish a profile when you need it.Consistency of image when you get startedLink back to all associations, companies, blogsConsistency of profile nameClaim profile in all places (www.knowem.com)Be complete
Example Profile Names
Twitter Profile
Twitter Profile
Which Social Networks Are Best For Business?
Depends on your business -get your assessment done first and see where you clients are.
Tips for New OpportunitiesJoin LinkedIn
Get recommendationsStart Blog
Push links to local social networksConnect with companies
Find employees of companies you are interested in
Connect with alumniCreate and join groups - contributeClean up online image
Consistency, content, image
The Old Ways of Selling and Marketing are dying out
Customers aren’t listening anymore!
Last Thoughts:
Social media works when people communicate and connect on multiple levels across similar interests.
Post on a 3 to 1 ratio of personal to business.
Q & A Contact info:Social Media . Marketing Strategy .
Business DevelopmentWendy Souciewww.wendysoucie.com
[email protected]/in/wendy
souciewww.twitter.com/wendysouc
iewww.facebook.com/wendy.s
oucie
