SOCIAL MEDIA MARKETINGAN END USER PERSPECTIVE

END USERPERSPECTIVE?

WHO AM I?

PRESENTATION TOPICAL OVERVIEW

• Social Media Trend Analysis

• Internet: Importance of Aesthetics

• Business Credibility = Corporate Identity

WHO AM I?

3 FUNDAMENTAL QUESTIONS TO ASK YOUR SOCIAL STRATEGIST

QUESTION #1

What am I looking for?

Content is Context // Context is Content

WHAT AM I LOOKING FOR?

• Extension of Myself:

• Are you relevant to me?• Readable Content?

• Are you giving me what I want to see?

BUSINESS IMPLICATION:WHAT AM I LOOKING FOR?• Philosophy: Dive In

• “Test the Waters”• Look in order to find (understand)

Source Content: Guy Kawasaki - http://www.inc.com/eric-markowitz/guy-kawasaki-dont-plan-your-social-media-just-do-it.htmlGuy Kawasaki - http://peterfaur.com/2011/03/08/guy-kawasaki-shows-how-to-get-things-done-in-the-21st-century#axzz2EAXjc1lBFacebook Social Graph Data - http://arxiv.org/pdf/1111.4503v1.pdf

QUESTION #2

Who Shared It?Sourcing your content for reliability.

Is it an accurate reflection of…me?

WHO SHARED IT?

• Create Sharable Directed Content

• Be Original

• Link, Share, Tag• Recognition of Sources provides Credibility that

derives Engagement

Shareable Content: Mashable

PRACTICAL APPLICATION:WHO SHARED IT?

Source Content: https://www.facebook.com/mashable?fref=ts

PRACTICAL APPLICATION:WHO SHARED IT?

Source Content: https://www.facebook.com/bonobos

Fielding? Call to Action-in Timely Fashion?

QUESTION #3

Why [*How] did it go “Viral”?Follow the Money?

(Disclaimer: *Honestly: Probably the Boring Stuff)

WHY DID IT GO “VIRAL”?

Source Content: https://www.facebook.com/help/279981958693502/

So what causes Virality*?

WHY DID IT GO “VIRAL”?

Cats.

Yes. Cats.Source Content: http://blog.nielsen.com/nielsenwire/global/social-media-report-2012-social-media-comes-of-age/http://pusheen.com/http://knowyourmeme.com/memes/grumpy-cat

BUSINESS IMPLICATIONS:WHY DID IT GO “VIRAL”?

Source Content:http://www.entertainmentwise.com/news/95987/Psys-Gangnam-Style-Surpasses-Justin-Biebers-Baby-As-Most-Watched-YouTube-Videohttp://www.thejakartapost.com/news/2012/08/24/viral-clip-gives-koreas-psy-a-pop-culture-moment.htmlhttp://www.youtube.com/watch?v=9bZkp7q19f0

November 26, 2012.

Impression Made.

HOW DID IT GO “VIRAL”?

Know your mediums, and your audience. [Seriously] Hope for the best*.

Source Content: State of the Media-The Social Media Report 2012, Nielsen [December 4, 2012]

HOW DID IT GO “VIRAL”?

Know your mediums, and your audience. [Seriously] Hope for the best*.Source Content: State of the Media-The Social Media Report 2012, Nielsen [December 4, 2012]

FINAL END USERPERSPECTIVE

KNOW YOUR AUDIENCE…CUSTOMER [OPINION] IS KING…RESPECT IT

SOCIAL MEDIA 101: REPUTATIONAL MANAGEMENT

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

-Warren Buffett, Chairman & CEO Berkshire Hathaway

SOCIAL MEDIA 101: REPUTATIONAL MANAGEMENTHow does this help me?

• Benchmarking?

• Someone else has already failed harder than you (probably)

• #McDstories

Content Source: We Are Social: http://wearesocial.net/blog/2012/11/avoid-twitter-disaster/Forbes: http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/

Screenshot taken

earlier today…Need a hint?

*Psst Follow#McDProBowl

Story Source: http://mashable.com/2012/12/03/mcdonalds-tv-ad-twitter-hashtag/

Twitter: @johnnewwe

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