Social Media @BCCare

here for anyone affected by breast cancer

Library & Resources

(Information Centre)Help with enquiries

books and other resources

Carry out literature searches

…

Publishing(Editorial, Digital,

Design & Production)

Concept / development

Writing / proofing / editing

Video editing

Layout / Print

…

Community &

Social MediaDiscussion forum

Presence on Social Media

Guidelines and advice

…

refine

Information & Multimedia (Services)

inform produce discuss

The Information & Multimedia team manages all of Breast Cancer

Care information in all formats across all services, enabling us to

achieve our aim of having integrated services and a „one stop shop‟ of

information.

We operate like an in-house agency for other departments

Getting to know our audience

+37%CEO

TRUSTEE

1 post every 4 minutes

1500+ active users / month

60,000 visitors / month

8 hours of moderation / day

Response to cold mailing

• Picked up on

www.socialmention.com

• Comment (add web link,

thank & offer support)

• Tweet it (better in their

words & promotes their

blog)

• Builds relationship

• Their readers see our

response

• Target wedding industry

Don’t discount celebs with smaller followings

Everyone’s a VIP!

• Find: search “strawberry tea”

• Engage: follow, like, comment, ask Q

• Nudge and support

• Thank

>> gathering a pool of supporters

>> keep motivated

>> make them feel special

>> customer service

>> they tell their networks

Find ’em, engage ’em, thank ’em

• @annknitsphere: Off to a strawberry tea at my son’s school• {@BCCare follows @annknitsphere}• @BCCare: Is that strawberry tea for Breast Cancer Care?• @annknitsphere: Yes it is. I knitted him some strawberries

and a tea cup to take in!• {@annknitsphere follows @BCCare}• @BCCare: Oh, I know someone who‟s looking for a teacup

pattern for her knitted strawberry tea @kittybawden.• @annknitsphere: @BCCare @kittybawden – here’s a

picture of the knitted tea cup. I got the pattern from XXX• {@annknitsphere blogs about Strawberry Tea}• {@annknitsphere and @kittybawden follow each other and swap knitting

tips}• @BCCare: Thank you! How did the strawberry tea go?• @annknitsphere: It raised £143.45. It was a lot of fun :)

what‟s next

Top tips

Buy-in

Empowerment

Integration

Any questions?

leahw@breastcancercare.org.uk

@leahmouse

bertieb@breastcancercare.org.uk