Social Media Marketing Channels - Initial Embarkment

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SOCIAL MEDIA MARKETING

In global and domestic scale

Build relationships with customers even when being not face-to-face

Repeat targeted business actions cost-effectively

Social Media Channels

WHY SOCIAL MEDIA MARKETING?

Attract prospects easily

WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS

Social media users from all around the world use similar

platform(s) to share contents and interact with each other 24/24

WHY SOCIAL MEDIA MARKETING| ATTRACT PROSPECTS

o Social media users have a wide range of ages and genders.o Number of social networks users is increasing globally

WHY SOCIAL MEDIA MARKETING|ATTRACT PROSPECTS

SOCIAL MEDIA CHANNELS AND SOCIAL MEDIA MARKETING

SOCIAL MEDIA CHANNELS

SOCIAL MEDIA CHANNELS | DEFINITION

o Online communication channels between people

o Allow exchange of user-generated content

o Encourage the act of sharing and interacting over contents.

SOCIAL MEDIA CHANNELS | POPULAR NAMES

SOCIAL MEDIA MARKETING |DEFINITION

Social Media Marketing

o The process of gaining website traffic or attention through social media channels.

o Brands create profiles which give them a personal identity.

o Using the social profile to promote brand created or curated content that will incite interest by their target customer base.

SOCIAL MEDIA MARKETING |KEYWORDS

Social Media Marketing o CONVERSATIONS and COMMUNITY

o Suitable SOCIAL MEDIA CHANNEL(s)

o CUSTOMER-GENERATED contents

SOCIAL MEDIA LANDSCAPE 2013

Overview

Top social media marketing tools

SOCIAL MEDIA LANDSCAPE 2013 |Overview

Overview

Facebook, Twitter and Google + are at the centre of the

social media ecosystem 2013.

4 main sectors around:

Publishing sector

Sharing sector

Discussing sector

Networking sector

SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector

Publishing sector

Sharing sector

Discussing sector

Networking sector

SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector

Social Media channels that encourage publishing and contributing contents

Categories:

1, Blogging platform

Youtube, Vimeo (videos), Pinterest, Flickr, Instagram

(photos), Slide Share (slides),

2, Wikis

Wikipedia, Wikia, Mahalo

SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector

Publishing sector

Sharing sector

Discussing sector

Networking sector

SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector

Social Media channels that include sharing functions for

pictures, links, videos, music, products,...

Categories:

1, Specified sharings

Wordpress, Live Journal, B Blogger, TypePad, Over Blog

2, General sharrings

Tumblr, Vine, Spotify, Deez,

SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector

Publishing sector

Sharing sector

Discussing sector

Networking sector

SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector

Social Media channels that have base of discuss over

contents through chatting, commenting, sharing

Categories:

1, Knowledge platform

Quora, Reddit, Stack Exchange

2, Mobile chat applicaitons

Skype, WhatsApp, SnapChat, Sina Webo (China), Kakao Talk (Korea),

SOCIAL MEDIA LANDSCAPE 2013 |Networking sector

Publishing sector

Sharing sector

Discussing sector

Networking sector

SOCIAL MEDIA LANDSCAPE 2013 |Networking sector

Social Media channels for establishing relationships

Categories:

1, B2C network

Badoo, Tagged, Zing Me ,

2, Professinal networks

LinkedIn, Viadeo, Xing,...

SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools

Overview

SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools

Facebook

Twitter

Youtube

Facebook

SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing

Facebook

Twitter

Youtube

Google +

SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How

Facebook

Build Facebook Fanpage

Facebook

Connect with people

Create Facebook Ads

Run Ads

Measure Ads’ performances

Objectives

Audiences

Campaign, pricing, scheduling

Facebook

Connect with people

Engage fans with quality contents

o Make sure the posts are relevant to your audience and business

o Be succinct, friendly and conversational

o Share photos and videos because they tend to be more engaging

o Ask questions or seek inputo Give access to exclusive information

and specialso Be timely by posting about current

events, holidays or news

Post quality content regularly

Facebook

Connect with people

Engage fans with quality contents

Influnce friends of fans

o Encourage people to interact with your business (the power of WOM) through events, questions, check-in suggestion, exclusive sharing...

o Expand reach to friends of fans by sponsoring the posts/stories.

o Measure the result: Page Insights, Ads Manager,...

The art of spreading

SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |Assessment

Facebook

Customer Communication

Brand exposure

Traffic to sites

Satisfactory

SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing

Facebook

Youtube

Google +

Twitter

SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How

Twitter Sharing

Twitter

Hashtag

SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How

Twitter Sharing

Twitter Advertising

Twitter

SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |Assessment

Twitter

Brand exposure

Traffic to sites

Satisfactory

SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing

Facebook

Youtube

Google +

Twitter

SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How

Target(Target the most affluent, influential, and

educated audience on social media)

Display Advertising on LinkedIn

Email Marketing: Sponsored Inmail

PPC Advertising

Target

Sponsored Updates on LinkedIn’s newsfeed

Company Page(s) on LinkedIn

Target updates

Set bid, budget, campaign duration

Create Ad Campaign

Publish(Content Marketing that delivers)

LinkedIn Showcase Pages

Target

Publish

Extend(Amplify messages through the LinkedIn network, and

extend quality traffic and data from LinkedIn to branded sites)

Social Sharing

Authentic Access

Quality traffic

Work with a LinkedIn Certified Developer Partner on a custom solution

SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |Assessment

Brand exposure

Traffic to sites

Satisfactory

SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing

Facebook

Youtube

Google +

Twitter

SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How

Get started

Set up a busniess account on Pinterest(Help people find your business on Pinterest)

Verify your website(Show Pinners you’re a trustworthy source.)

Add the PIN IT button to your site

Get started

Create and organize boards

Get started

Create and organize boards

Motivate people to Pin and Follow you

Rich Pins(movie, recipe, article, product, and

place)

Group boards(Create group boards and invite people

who love your brand to contribute)

Promoted Pins(image contains a “Promoted Pin” label on the bottom. When users click on the “i” button they are given details and the option to click through for even more)

SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |Assessment

Brand exposure

Traffic to sites

Satisfactory

SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video Marketing

Facebook

Youtube

Google +

Twitter

SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How

Youtube

Getting a Youtube channel

Channel icon and art

Channel trailer

Add custom and social links

Publish video(s)

Youtube

Channel

Design

DialougeManaging your videosSubcribe and comment

Add Annotations to videos

Write captions

Keep setting social

Youtube

Promote beyond Youtube

Embed on websites

Managing your videos

Promoting your businessVia Email and Social Media

Send to blogs or other sites

Adwords for videos

(Video Ads)

SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |Assessment

Youtube

Brand exposure

Traffic to sites

Satisfactory

SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing

Facebook

Youtube

Google +

Twitter

SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How

Google +

Get started

Create a G+ page

Link G+ page with Adwords

Google +

Get started

Get the +1 button on your sites

Inspire visitors to recommend and share your contents with

+1 on your site

Get found(The power of recommendation)

a website which gets more + 1 votes via search engine or

Google Plus will rank higher in search result

Google +

Get started

Promote G+ page on your site

Broadcast your brand by beautiful contents

Get found

Stay connected

convert your website traffic to followers and increase brand

engagement across Google by adding G+ badge

Google Hangouts On Air

Live broadcast on G+ to connect closely with

customers

SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing | Asseessment

Google +

Brand exposure

Traffic to sites

Satisfactory

2. FANPAGE

SOCIAL MEDIA

1. FACEBOOKZING ME

GOOGLE +

3. WORD – OF -

4.MOBILE

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013

2. FANPAGE

SOCIAL MEDIA

1. FACEBOOKZING ME

GOOGLE +

3. WORD – OF -

4.MOBILE

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Popular networks

FacebookZing me

Google Plus (G+)

TwitterBlogger.com

WordpressLinkedinYume.vn

Tamtay.vnGo.vn

Others

0 20 40 60 80 100 12098.79

54.7332.39

22.137.647.847.85

4.834.624

The percentage of Social Media users in Vietnam

Source: INFOQ - GMO RESEARCH (7,8/2013)

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks

o The 3 most popular social networks in Vietnam are Facebook, Zing Me and Google +, in order.

o While Facebook is dominant all over the world, which makes its reign obvious, Zing Me has done well as being the most powerful domestic social network in Vietnam.

o G+ is the third popular social network in Vietnam with 32.39 million users.

o 50% of users use Facebook more than 2 hours/day, while the average time of using of other networks is less than 30 minutes/day.

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks

2. FANPAGE

SOCIAL MEDIA

1. FACEBOOKZING ME

GOOGLE +

3. WORD – OF -

4.MOBILE

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Fanpage

The percentage of users following brands on Social Network

Follow and keep up with brandsFollow, keep up and interact with brandsDon't follow at all

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage

o Facebook Fanpage has become the most efffective social media channel to connect brands and customers.

Almost every brand presents in Vietnam, whether renown or not, has set up and develop a strategic plan for their Facebook fanpage to engage with customers and prospects.

Fanpage is the term now available on Zing Me, Zalo and other popular web-based social networks in Vietnam.

2. FANPAGE

SOCIAL MEDIA

1. FACEBOOKZING ME

GOOGLE +

3. WORD – OF -

4.MOBILE

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth

o WOM is the most trusted advertising vehicles in the world and in Vietnam.o With the help of technology, Word-of-Mouth marketing is empowered to Social

Media Marketing.

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth

2. FANPAGE

SOCIAL MEDIA

1. FACEBOOKZING ME

GOOGLE +

3. WORD – OF -

4.MOBILE

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile

18 - 25 yrs old

25 - 35 yrs old

35 - 45 yrs old

Male Female0

PC Mobile Tablet

The percentage of devices used to access social networks per gender and ages

o More and more users of all genders and ages use mobile to access to social network.

o Favourite OTT services (chat and messaging apps) has provided another effective tools in social media marketing in Vietnam, thanks to their increasing number of users.

: the first-mover Viber now have 3.5 million users in Vietnam.

: Kakao Talk and Line Messenger both have 1 million users in Vietnam.

: WeChat and WhatsApp are either functionally out of the the game or having unknown number of users (too few to count).

Zalo, Viber, Kakao Talk, Line battle in Vietnam

VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo

Zalo has hit two million users in May 2013

o Zalo has a wide range of users and an enhanced

interactive platform with customized features for

Vietnamese users.

o Zalo has enhanced functions for chatting:

celebrities icon, funny emoticons,..

o The app provide tools for marketer to take social

marketing user on its platform.

Sticky message on Zalo’s newsfeed. Zalo fanpage

o Zalo has become a great made-in-Vietnam channel in social media marketing

besides other globally popular web-based networks.

o It’s better to have short-term presence rather than use Zalo for long-term social

marketing plan.

THE END