Social Media Cost Estimation

Social Media Cost Estimation01. Facebook Fan Pages

02. Facebook Viral

03. Facebook Advertising

04. Influencers seeding, Forum Seeding

05. Viral Video

06. Digital PR & Hot Blog Viral

07. Case Study

Facebook Fan Pages

Create Fan Pages

Manage & Attract

Design professional Fan Page aligned with client’s brand identity

Create new tab/apps to show your services, contest, video, web,

welcome guest, branding message, flash...

Attract facebook users to like the Fanpage

Contest, content marketing

Find and engage existing Fans

Invite Fans to upload content

Hot discussions, new feeds, notes, photos, videos... and provide

useful resources

Facebook Engagement

Influencers engagement

Viral

Finding relevant influencers and offering them brand experiences they want to talk about with their networks of connections

5-20 influencers (at least 1500 friends each one) depend on each campaign

KPIs setting

Post content on influencers’ wall, make viral

Spread content & comment on friends’ & other fan pages’ wall

Join some famous groups to do seeding to get more fans

All contents (post, note, photo, video...) will embed brand massages

Fan Page Cost

Works

Customized FB Ava Free

FB Content Management Fee

FB Ads & Sponsor story

Tab/Apps 1-2 weeks 1 tab 100$

Facebook Viral

1 month

1 month 01 CPC (click)

300$

0.05 - 0.1$

1 week 01 Viral Influencers 50$

weekly free2 timesReport

Time Quantity Cost/Fee

Note:

- Apps fee depend on contents

- Agency fee also depends on each campaign, contest & prize (if have) & workload…

- Report include: Fans, posts, discussions, comments, photo & videos, ..

Facebook Ads & Sponsor Story

Facebook Ads

Sponsor Story

0.05$ - 0.1$/CPC (Cost per Click)

Target Audience: Area, age, gender…..

0.05$ - 0.1$/CPC (Cost per Click)

Target Audience: Area, age, gender…..

Community Viral

Invite and select influencers on each forum

Give influencers brand experienc-es or train them about product, key massages...

Discussion, infor-mation & experi-ences sharing, make noise

Select Hot Topic Discussion end

Create Discussion Measurement and reports

Discussion Guideline

Q&AEmbed Massages

Crisis management (if have)

Influencers are longtime & re-spected members and have a lot of posts, comments, relationships in community

Our approach

Members selected Brand Experiences Make Discussion Amplify & Embed Massages

Open-End & Reports

Community Viral

Influencers seeding:

Forum seeding (non - influencers)

Note

Influencers: 100 $/Month/Member/ Forum

Management Fee: 300$/Month/Forum

Management Fee: 200$/Month/Forum

Cost can be adjusted depends on the forum

03 - 05 influencers selected/forum

Influencers are longtime & respected members and have a lot of posts, comments, relationships in community

Viral Video

1. Establishing Goals & Strategy

2. Creative

3. Production

4. Viral Video Marketing & Seeding

Viral Video Cost

Creative fee:

Production cost:

1500$/Video

15 000$/Video

Brief & storyboards

Video duration: 1 mins (+3000$ for each 30s added)

However costs are driven by many factors:

- Pre production: casting, talent (actors), trained animals,

location

- Production: The number of videos, live-action vs. animation, the equipment required, live visual effects, makeup effects,

wardrobe, props and sets.,

- Post production: Editing, computer graphics and visual effects, music composition, recording or licensing

Viral Video Marketing & Seeding Cost: depends on viral plan

Hot Blog Viral & Digital PR

Hot Blog Viral & Digital PR Cost

Hot Blog Viral Cost:

Digital PR Cost:

Article writing:

Publishing:

100$/article

100$/article

Depends on the online newspaper

Case Study

Social Media

Social Media (FB) - Asashi

Client: Asashi Hot Pot

Campaign: Increase the brand awareness

Channel: Facebook

Duration: 3 months

Results: 40,230 fans

Social Media (FB) - Tracy

Client: Tracy

Campaign: Increase the brand awareness

Channel: Facebook

Duration: 5 months

Results: 33,418 fans

Community Viral - Mobifone

Client: Mobifone

Product: Funring sang tao

Campaign:

Lauching new service, www.sangtao.funring.vn

Channel: Online PR & ICT Forum Seeding

Duration: 02 weeeks

Results:

- Discussion on 26 forums and Social networks

- Views: 31.752 views

- Comments: 2.045 comments

Community Viral - Elite Fitness

Client: Elite Fitness & Spa

Product: Fitness

Campaign:

- Brand awareness & Engagement

- Digital Influence: use influencers (key members) to

engage target audiences

Channel: Tinhte.vn - ICT Forum, Otofun.net -

Automobile Forum

Duration: 01 months

Results:

- Views: more than 2500 views/ each forum

- Comments: more than 100 comments/ forum

Community Viral - PH Care

Client: United Pharma

Campaign: PH Care

Objective: Build up awareness, trust!

Channel: webtretho, lamchame

Duration: 01 months

Results: 4469 views, 254 comments

Digital Campaigns - Diana

Client: Diana

Label: “Baby Tom & Jerry” Diaper

Campaign: New product PR and trial sample

Channel: webtretho.com

- Organize a photo and clip contest “The most

playful kid” on forum Webtretho and microsite

- Organize a diary writing contest “ Play with your

lovely kid”

- Trial sample

- Banners advertising

Results:

- Attendants : 400 moms

- Commented members: more than 1000 moms

- Over 10 000 people sign up to use the free sample.

ContactBuzz Digital Marketing Agency

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Office 2: 509 Floor, N4A Building, Trung Hoa - Nhan Chinh, Le Van Luong, Ha Noi

Tel: (04) 35380704

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Hotline: 097.610.86.86

HCM Office: 188/7 Thanh Thai Str., Dist. 10, Ho Chi Minh

Tel: 093.440.02.30

Email: Contact@buzzdigital.vn

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