Post on 09-May-2015
description
transcript
huh?�“SocialMediaMarketing”
Presented by Spiderpop Media
Social Media is the collection of tools and online spaces available to help individuals and businesses accelerate their information and communication needs. !
comminitymanagers.pbwiki.com
In other words…
Social Media is people having conversations online
Why should you care? �
Often, these conversations are about you.
People are sharing their thoughts and ideas here…
• Blogs • Micro Blogs • Online Chat • Widgets • RSS • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
Social networks are now a regular part of the online experience with 64.1% of active internet users spending time managing their profile.
Universalmccannwave4
394,000,000 users watch video clips online
UniversalMcCann’sWave3Report2008
321,000,000 users read personal blogs
UniversalMcCann’sWave3Report2008
78% of consumers trust peer recommendations
only 14% trust advertisers
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?
Starting to get the picture?�
So, what can �Social Media Marketing �
do for you?�
Improved search engine rankings
Low cost
Learn customer preferences
Gain credibility of the “crowd”
Increased traffic to your website
Brand building
Driving conversations
Customer Engagement
Reputation management
…and Increase sales in your product or service
Strategic Consulting: Development of a full marketing and branding campaign utilizing social media
Social Media Policy Development: Assistance in the development of your internal and external social media policies
Social Media Management: Implementation and management of your campaign
Social Media Training: Training so that you can effectively implement and manage your own campaign
Planning Begins
Presented by Spiderpop Media
Your Social Media
Campaign Begins Email
Marketing Plan
Content Syndication
Keyword Search
Provide Customer
Insight
Web Site SEO
Blog Marketing
OptimizeProfilesfor
SocialNetworkSitesReputation
Management
InstallWeb
Analytics
CreateSEM
Strategy
Presented by Spiderpop Media
Creative Services
Banner Advertising: One click of the mouse and viewers are directed to products and services on your website
User Centric Design: Places the customer at the center of the product and design process
Ecommerce Platform: Better images and videos increase online sales
Landing Pages: Makes users happy, increases conversion rate of your website, and takes the viewer directly to the information they are looking for
Rich Media: Communicates information with powerful images, video, audio, animation, applications, and games
Presented by Spiderpop Media
Now, let’s get started! �
http://mashable.com/2008/12/29/benefits-of-social-media-marketing/
Credits
Socialnomics.net – Eric Qualman
UniversalMcCannRepot Wave 4
Image Credits
http://www.activegarage.com/what-is-social-media
http://farm3.static.flickr.com/2231/2336528544_12c8c64896.jpg
http://www.easyweddingsearch.com/pro/wp-content/uploads/businessweekblog.gif
comminitymanagers.pbwiki.com
http://www.socialmediatoday.com/SMC/62067
Presented by Spiderpop Media