Social Media Marketing Made Simple

transcript

SOCIAL MEDIA MARKETING MADE SIMPLE

Vanessa CabreraChief Creative OfficerYour Social Media Mentor, Inc.www.yoursocialmediamentor.com

yoursocialmediamentor@gmail.com

Facebook.com/YourSocialMediaMentor

@vanessacabrera

Linkedin.com/in/vanessacabrera

Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing

tools and free coaching.

Send personalized email newsletters and expand your audience with our list-building

tools.

Manage your events online: send invites,

create an event homepage, and

promote registration.

Turn fans into customers with coupons, downloads, and contest on Facebook

and get new likes and email sign-ups.

Reward loyal customers with shareable local deals

and capture contact info every time

you sell.

Get found by millions online and manage your business info across the web, all

from one place.

Transform your communications into conversations with online surveys and

polls.

Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey

agenda• why use social media?• what’s right for my business?• what do I do next?• social campaigns

Facebook LinkedIn InstagramTwitter Pinterest

why use social media?

social media is the new word-of-mouth

social media marketing

leads to…• new customers

• repeat business• referrals

social media endorsements = ROI

Source: Hubspot, January 2012

Consumers are more likely to purchase a product based on social media referrals!

more likely if referred

concerns? you’re not alone…

social media looks really interesting, but… I’ll never have millions of customers…

using new marketing tools sound great, but…

I will never write thought leadership articles….

reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…

I hear about new tools and networks everyday, but…

I just don’t have the time to stay current…

your contacts want to keep in touch, but on their terms

add social icons to email campaigns to define your audience’s preferred channels

discover preferred channels

Facebook LinkedIn InstagramTwitter Pinterest

what’s right for my business?

1,000,100,000active users

522,000,000daily users

why create abusiness page?

Source: Facebook

tips for your business page

post relevant content: comments, photos, videos

use your page to help answer fan questions

use as an alternate landing page for your email

add an email signup form right on your Facebook page

have fun

anatomy of a Facebook page1. cover photo

2. profile photo

3. about

4. apps/tabs

5. timeline

6. posts

post + video = 100% more engagement

GOT PICS?

post + picture = 120% more engagement

post + photo album = 180% more engagement

Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)

how can Facebook help your business?

drive traffic to your website

customer service

engagement reviews/word

of mouth

not complicated marketing

288,000,000active users

88%follow at least one brand

should I be usingTwitter?

Source: Global Web Index (February 2013)

Source: TechCrunch (October 2012)

tips forusing Twitter

share links to interesting content & ask for feedback

tweet a survey or poll

send direct messages (DMs)

retweet content from people you are following

how can Twitter help your business? promote your

products/services/events share news coverage customer service build relationships through

retweeting and promoting others

83%of B-2-B marketers are using LinkedIn

33% | 52%Nonprofits and Associations using LinkedIn

should I be usingLinkedIn?

Source: Content Marketing Institute (October 2012)

Source: Nonprofit Social Network Survey Report

tips forusing LinkedIn

manage your professional contacts and relationships

find individuals you know in a professional capacity

promote your products and services

participate in discussions; recruit attendees to your events

invite people to join your mailing list

how can LinkedIn help your business? inform about what you do share your expertise promote your

products/services build relationships

10,400,000active users

21%of users purchased something they saw on Pinterest

should I be usingPinterest?

Source: Customer Magnetism (May 2012)

Source: PriceGrabber (April 2012)

tips forusing Pinterest

create a Pinterest business page

pin your content & link to your website

pin others’ content

share interesting images related to your business

ask people to share your pins

how can Pinterest help your business? engagement customer research drive users to your

website

who’s doing it right?

100 millionmonthly active users

40 millionimages are uploaded every day

should I be usingInstagram?

Source: Instagram

Source: WebHostingBuzz (March 2013)

tips forusing Instagram

tell your story visually

photo types: beautiful imagery or humor

watch your frequency

account name should be the same as your Twitter handle

use hashtags

how can Instagram help your business? engagement customer

service promotion

who’s doing it right?

what do I do next?

look professional complete your

business profile

brand your presence

add starter content

kickstart growth: use your email list announce your new

presence in your newsletter

include standard links in every email

include social media sign up icons in every email

starter content information, tips, and practical advice

questions asked by your customers

links to:

− archived newsletters; event home and registration pages

− polls and surveys

− blogs (yours and others’); websites (yours, and others in your area of expertise)

− thought-provoking discussions that inspires dialogue

− relevant videos, photos, podcasts

− interesting content that you find

content reuse: Manchester Animal Shelter

focus on the content: share knowledge so people care

trade useful information for attention

inspire trust

social media “do”: be the expert

social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.

don’t pitch.

don’t overtly self-promote.

don’t offer incentives to get reviews or sharing.

don’t stray from your areas of business into: personal information, politics, sports, religion, etc.

address and encourage “positivity” positive comments are an

opportunity – spread the message

respond…say “thank you”!

answer questions

consider rewarding “positive posters”

turn negativity around… always reach out to the

customer.

let your network know that you are addressing the issue.

always seek to satisfy and delight, not defend.

what should I monitor?

categories,topics,

keywords

similar companies

your brand

experts + influencers

Hootsuitetools to manage + monitor

NutshellMailtools to manage + monitor

reply from your inbox

track your insights

read fancomments

Google Alertstools to manage + monitor

Build your Facebook following by running a Social Campaign!

A social campaign is when you run a special promotion via your social

networks.

next steps…

constantcontact.com » Resources » Learning Center

free social media webinars

constantcontact.com » Resources » Local Learning

Grow Your Business with Emailand Social Media workshop

call a coach – Vanessa Cabrera 847.331.0659

any questions?

Vanessa CabreraChief Creative OfficerYour Social Media Mentor, Inc.www.yoursocialmediamentor.com

yoursocialmediamentor@gmail.com

Facebook.com/YourSocialMediaMentor

@vanessacabrera

Linkedin.com/in/vanessacabrera

#THANK YOU!