Why be social?

@AnthonyGaenzle

Tweet questions to:

Let’s cut to the chase

Show me the…

Throw tradition out the window

Put away the calculatorsROI

Increase effectiveness of your website• Time on page• Landing pages• Bounce rate• Inbound Links

Generate brand awareness• Likes• Shares• Comments• Increased visibility

Collect important data• Who is interested?• Location

Improve SEO• Known to improve search

rankings• Links add value to your site• Almighty Google

Your target market is social

Go engage themThere are more than 1 BILLION Facebook subscribers

• Target ads based on interests, location, demographics• Generates site visitors that are potential clients

LinkedIn boasts over 100 Million users• Manufacturing industry 3rd – Accounting for 9.8% of users• More than 80% of LinkedIn users are “decision-makers” • More than 3.2 Million VPs and CEOs

New stats show 500 Million users on Twitter worldwide• More than 70% of Fortune 500 companies are Tweeting• CEOs of major corporations have taken to Twitter

Sources: Amodiovalerio Verde , LinkedIn, MediaBistro.com

Blogging Social

1-2 Blog posts per week• Can generate 200 plus inbound

leads• Numbers increase exponentially as

you increase blogging

• Only QUALITY content

Re-purpose for social media• Creates links back to your

website• Can be shared by visitors• Creates value• Word of mouth is priceless

What are the best channels for me?

Not a “one size fits all situation”

Conduct careful research

Know target market

Define your goals

Make sure you have the resources

Don’t overextend (a little can go a long way)

No go forth And be

social@AnthonyGaenzle

agaenzle@enveritasgroup.com

864.241.0779 x304