Randi Plake | Com m un ica t i ons Spec ia l i s t | O f f i ce o f Ma r k e t i ng & PR

SOCIAL MEDIA

OVERVIEW

RANDI PLAKE

Communications Specialist

Office of Marketing & Public Relations

Program Assistant

Center for New Media

Adjunct Instructor – COM*120 Social Media

@randirobot

rplake@mxcc.edu

www.randiplake.com

Public Relations M.S. from Quinnipiac University

Marketing B.S. from Central CT State University

Research concentrations in social media and crisis

management

Facebook: fb.com/@middlesexcc

Twitter: twitter.com/@mxcc_ct

LinkedIn: Middlesex Community College, CT

Instagram: instagram.com/@mxcc

Foursquare: foursquare.com/mxcc_ct

Tumblr: middlesexcc.tumblr.com

Pinterest: pinterest.com/@mxcc

Blog: mxcc.edu/blogs

The basicsTWITTER

Twitter is a microblogging platform.

Users can share their thoughts, news, jokes, and information in

140 characters or less.

Twitter launched in 2006

645 million registered users in 2014

340 million tweets per day

Twitter is a great way to follow your friends and family, stay on

top of your field, see what celebrities are up to, and get

discounts from your favorite brands.

When Twitter Broke the News First

Don’t tweet too much

Use proper English

Shorten URLs (bit.ly)

Follow your interests

Create lists

Beware of spam

The basicsINSTAGRAM

Instagram is an online photo-sharing and video-sharing service.

Launched in October 2010

200 million active users as of 2014

Original only available for Apple products

Expanded to Android in April 2012

Acquired by Facebook for $1 billion

Apply filters and share on a variety of social media sites

Create and share 15 second videos

Instagram can only be used on mobile

devices, though you can view people’s

feeds through instagram.com.

Notification tab is where you see when

a user likes or comments on your

photo, @mentions you in a comment,

or follows you.

@healing_belle

@mileposts

@thiswildidea

Think before you post

Space out your posts

Write captions

Use hashtags

Set up sharing

The True Power of Instagram and How to Harness It

From Instagram to the New York Post

The basicsPINTEREST

Pinterest is a pinboard-style photo-sharing website.

Pinterest users can upload, save, sort and manage images,

known as pins, and videos through collections known as

pinboards.

Launched as a closed beta in March 2010

70 million unique users worldwide as of 2014

Third largest social media site behind Facebook and Twitter.

A Typical Pinterest Page

Top Brands on Pinterest

Create Pinterest-friendly

images for your blog

Be descriptive

Use hashtags

Add the “Pin It” button to

your blog/website

The basicsTUMBLR

Tumblr is a short-form blogging platform where you can post

many different kinds of content to a personalized blog.

With Tumblr, you can upload text posts, images, videos,

quotes, or links.

Launched in February 2007

201 million blogs as of 2014

Yahoo purchased Tumblr for $1.1 billion in June 2013

Top Brands on Tumblr

Get visual!

Set up a queue

Follow your interests

Show off your work

The basicsLINKEDIN

LinkedIn is the world’s largest social network for professionals.

Launched in May 2003

300 million registered users in 200 countries

Users can search for jobs, join work-related groups, and submit

job applications.

Perfect for Job Hunting

University Pages

Things to Do TODAY

Post a Profile Picture

Include Coursework and Extracurriculars

Show Off Your Schoolwork

Ask Professors or Advisors for Recommendations

Connect With Industry Leaders

Ask Questions in LinkedIn Groups

Want to Learn Even More About Social Media?

Sign up for COM*120 Social Media!

Learn more about Google+, Vine, Snapchat, Foursquare, and

more!

After taking this course, you will be able to:

- Build upon your skills learned in New Media Production

- Identify major social media platforms & the role they play

- Create content for various social media platforms

- Use social media strategically

- Have an online presence for your job search

Any questions?

SOCIAL MEDIA

OVERVIEW