Social Media and Networking Governance

Who is hanging out your dirty laundry?

Vanguard Leadership March,2010 (c)

What is social media?

Vanguard Leadership March,2010 (c)

Overview of players in the social media/networking market

More and detailed information available upon requestVanguard Leadership March,2010 (c)

Social Media and Networking is of all ages!

Vanguard Leadership March,2010 (c)

Vanguard Leadership March,2010 (c)

"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”

• Productivity loss• Reputation damage• Loss of control over brand and image• Afraid to make mistakes• Security risk• Cost – no money

• Fear of unknown - Ignorance• Lack of experience and expertise• Lack of leadership• No resources to contribute • Terrified of feedback and truth• Unwilling to be transparent• Uninformed - Confused

• Not used in B2B environment• Customers do not use it (?)• Information overload• Does not fit into company structure• Traditional media more important• No results or ROI• No monitoring ROI tools

Scared?

Vanguard Leadership March,2010 (c)

• Here to stay – not going away!• Growing continuously• Can not be blocked• Innovation and idea incubation• Client interaction• Social networking – a must!

• Real customer interaction happens• Data Mining• Community Building• Trend detection• Reputation monitoring

• Other departments might have needs:• HR for recruiting• Marketing for research• R&D for research• PR to track brand and trends• Finance for company tracking

Embrace!

Vanguard Leadership March,2010 (c)

Social Media in your company...

Social networks are being blocked

Social networks are open

Guidelines are needed!

Process to implement aSocial media plan and policy

AwarenessBuilding

InventorySocial Media

PolicyTraining Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

Awareness Building

1.What2.Who3.Benefits4.Dangers

Presentation/Workshop

Where do you think you are?

Inventory

Social Media Policy or Guidelines

Social Networking Governance Policy or Guidelines?

More and detailed information available upon request

• Areas to be covered• Who is involved?• Code of conduct• Identity• Information protection• Etc.

• Monitoring• Hardware & software

considerations• Disciplinary actions• Etc.

Training

• Social Media• LinkedIn• Facebook• Twitter• Blogging• Customized

Social Media Monitoring

• Brand monitoring• Alterian• Radian6• Howsociable• Etc.

• People monitoring• 123People• WieoWie• Pipl• Etc.

What are my solutions?

• Social Networking Inventory Service

• Social Networking Policy Creation

• Social Networking Awareness Building

• Social Networking Training and Education

• Social Networking Monitoring

• Social Media Starter Kit

Vanguard Leadership March,2010 (c)

Target Clients

• Belgian entities

• Small and Medium sized companies

• CEO

• HR

• Marketing

Social Media Starter Kitfor small companies & individuals

Bringing Social Media to your company:• Presentation for all employees• Inventory of who is where active in social media• Creation and optilmizing of social media profiles• Definition of strategy

300€

Social Media Monitoring - Try and Buy:• Inventory of who is where active in social media• Presentation for all employees• 2 months Social Media Monitoring• Monthly review meeting• Weekly reporting

1000€

Leads Welcome...Finders Fee available...

Contact me Mic Adam – Vanguard Leadershipat info@vanguard-leadership.bePhone: +32 478 50 41 35