Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media- Wanneroo Business Association, 24th Feb 2009

Philip Knight

Who is aussiehome.com?- est 1999, mainly real estate clients - run www.aussiehome.com- developed 200+ RE web sites- and other online CRM, systems- independent & WA owned

DESIGN – CODE – ADVICE – PRINT - TRAIN

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NOW Age of Social (media)

1994 Age of Surf 1998 Age of Search

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Fragmentationof all media

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SOCIAL MEDIA – defined

web sites that are filled with information from the viewers

such as blogs, Youtube, Facebook, Twitter, Flickr, Slideshare…

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SOCIAL MEDIA in Aus (Jun09)

_ Facebook: 6mn visitors (+95% p.a.)

_ MySpace: 3.5mn (only +5%)

_ Twitter: 800,000 (up from 13,000)

_ 70%+ net users visit social netwks (+29%)

_ Twitter the fastest growing

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Power that is SOCIAL MEDIA

- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)

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“Markets are conversations”conversations among humans sound human

natural, uncontrived, honestpublic switch quickly

tell us something! (then we might speak to you)

business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Christopher Locke, Rick Levine, Doc Searls, David WeinbergerPub 1999 : read it for free at www.cluetrain.com

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So – have a conversation with your mkt

- WIIFT- contribute, join in, - have a clear company policy

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Advantages SOCIAL MEDIA

- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

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BLOGS

- a “web log”- leave comments, post- Start your own- at blogger.com, wordpress.org

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BENEFITS? you’re asking the wrong question, but …

Better Traffic & SEO to your siteFun, empowering for you/staffListen + Learn from your public

Gather interesting contentWhat goes around comes around

“Markets are conversations”= the future of marketing?

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Mark Zuckerberg, Founder, Facebook

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http://www.facebook.com/gunningham

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Your own FACEBOOK Profile Page

Build your own profileMaybe keep it separate

from biz?Interact

WIIFT!

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Set up a FACEBOOK Group/Business Page

Invite ‘fans’publish events, goings oninteractive shop window

Walls, Photos, discussionsImport blog feed, apps

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http://www.facebook.com/aussiehome

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FACEBOOK Business Page

It’s your company web siteWITHIN

the Facebook community

(with blogs, photo galleries, events…)

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FACEBOOK Fan Box

Have your FBBusiness page

Update your site+ advertise FB page

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Post your own FACEBOOK Ads

Direct + targettedSet a budget

Easy to set up, edit, cancel + monitor

21mn+ views ($3400)

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FACEBOOK Policy

AddictiveTime Wasting

Haven’t got time!

You need a policy, and stick to itHave a reason, WIIFT, part of marketing

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3. TWITTER

_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

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http://twitter.com/chazgunningham

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http://twitter.com/aussiehome

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3. TWITTER

_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

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3. TWITTER

_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

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3. TWITTER

_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

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Chad Hurley, Cofounder, Youtube.com

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www.youtube.com/aussiehometv

Upload testimonialsabout us

our area..How could you use this?

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USED TOGETHER – rinse and recycle

- the power multiplies… - comment on blogs , link back - blog + tweet links to post - link twitter to Facebook- keep the conversation going

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SOCIAL MEDIA POLICY

- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

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THANK YOU! For More:

_ phil@aussiehome.com

_ facebook.com/aussiehome_ twitter.com/aussiehome _ blog.aussiehome.com_ youtube.com/aussiehometv