ROI

101Christopher S. PennCMO, Edvisors, Inc.

Please consider whether you actually need to print this.

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INVESTMENT

$

$

$1.00

$?

Profitability

2 thingsI hate

ROI

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INVESTMENT

INVESTMENT

Income / 2080= hourly rate

$40,000 / year =$19.23 / hour

RETURN

Sales

Leads

Prospects

Audience

What’s the ROI of social media and the steakhouse?

Sales

Leads

Prospects

Audience

$458,7005,924 checks

Sales

Leads

Prospects

Audience

$77.43/check

Sales

Leads

Prospects

Audience

$77.43/check

25/month

Sales

Leads

Prospects

Audience

$77.43/check

300/year

621/year

Sales

Leads

Prospects

Audience

$77.43/check

300/year

621/year

9,933/year

Sales

Leads

Prospects

Audience

$77.43/check

$23,229

9,933/year

Sales

Leads

Prospects

Audience

$23,229

9,933/year

Revenue per Visit: $2.34

$2.34

143 visits from social media sites

x$2.34/visit

=

$334.62

fortheyear

time and effort

$? <$334.62

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INVESTMENT

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INVESTMENT

how to improve

Sales

Leads

Prospects

Audience

$77.43/check

300/year

621/year

9,933/year

Sales

Leads

Prospects

Audience

$77.43/check

If you’d like to sell more stuff to 2 million college

students a month, see me after this.

Sales

Leads

Prospects

Audience

300/year

Sales

Leads

Prospects

Audience

621/year

Google Optimizer

Clickheat

Sales

Leads

Prospects

Audience9,933/year

Google Analytics

another linkbeggar...

Google Analytics

Google Analytics

Google Analytics

Google Analytics

Tools mentioned:

• Google Analytics

• Google Website Optimizer

• Clickheat / Crazy Egg

• Spreadsheet

blog.edvisors.com

If you’d like to sell more stuff to 2 million college

students a month, go here:

www.Edvisors.comcspenn@edvisors.com

@edvisors@cspenn

Christopher S. Pennwww.Edvisors.com

Twitter: @cspenn @edvisors

Photo Credits:Geishaboy

Michel FillionAZRainMan

tetsuSteve Snodgrass