http://WWW.ZELEZNY.UK

“Social Media Strategies & Tactics”

Why Social Media?

https://econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media

Why Social Media?

Chapter 1: TWITTER

Security Issues

@LukaszZelezny twitter account

@LukaszZelezny twitter account

@LukaszZelezny twitter account

Chapter 2: HOOTSUITE

Pinned Tweet and Hootsuite

Pinned Tweet and Hootlet

Pinned Tweet and Hootlet

Hootsuite and Chrome

Hootsuite and Chrome

Hootsuite and Chrome

Hootsuite and Chrome

Hootsuite and Chrome

Hootsuite and Chrome

Hootsuite and Chrome

Hootsuite and iOS

Hootsuite and iOS

Hootsuite and iOS

Hootsuite and iOS

Hootsuite and Scheduling

Clever way to ScheduledMessages

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and Scheduling

Hootsuite and APPs

Results via Twittercounter.com

Chapter 3: LINKEDIN

Engagement With Content

Results after less than a month

Call To Action

Picture linking to Eventbrite

External Link

Engage with Headline

5 RULES TO FOLLOW:

1. Use Titillating Adjectives (amazing, adorable)

2. Numbers or "Listicles" (Top5... Top10... 12 things...)

3. Make It Catchy

4. State the benefits

5. Be Specific

Engage with Headline Examples (keyword: "Search Engine Marketing")

Generated with @PORTENT Content Idea Generator

• 5 Secrets About Search Engine Marketing the Government Is Hiding

• 13 Must Read Articles About Search Engine Marketing

Generated with @HUBSPOT Topic Generator

• Why We Love Search Engine Marketing (And You Should, Too!)• The Worst Advice We've Ever Heard About Search Engine Marketing• 10 Quick Tips About Search Engine Marketing• 15 best blogs to follow about Search Engine Marketing

Engage with Thumbnail

Engage with Thumbnail

Standard photo

Engage with Thumbnail

HDR (Snapseed + PS Express iPhone Apps)

Engage with Thumbnail

Halftone iPhone App

Engage Other Users with @VCBuzz

Share your content with VCBuzz

Engage Other Users with @VCBuzz

Share your content with VCBuzz

Engage Other Users with @VCBuzz

Interact with user that shared your content

Engage Other Users with @VCBuzz

Interact with user that shared your content

Engage Other Users with @VCBuzz

Interact with user that shared your content

Engage Other Users with @VCBuzz

Shared with VCBuzz

VCBuzz Shortener Followers and Klout uplift

Virality

Engage Other Users with @VCBuzz

Shared with VCBuzz

Thumbnailsize

Engage Relevant Users

Buzz Sumo

“We need to go deeper”

Engage Relevant Users with @BuzzSumo

Buzz Sumo

Schedule Your Messages with @HootSuite

Buzz Sumo + Hootsuite Scheduler

Leverage Followers

Just Unfollow aka CrowdFire

Estimated Audience Growth

Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 -

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2,000

2,650

3,300

3,950

4,600 5,000

LinkedIn Followers

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand

Track Your Brand - Brand24

Track Your Brand

Track Your Brand - Brand24http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597

Track Your Results

Shares across different networks

Track Your Results

Organic Backlinks

No time? No worries.

Use Twitterfeed

No time? No worries.

Use Twitterfeed

No time? No worries.

Use Twitterfeed

bit.ly/optiday2015

Let Your Audience Vote

Shares as indication of value

Cross Posts

Shares as indication of value

Build Your Website with Paper.li

Domain, stats, subscribers – all automated

Build Your Website with Paper.li

Domain, stats, subscribers – all automated

Build Your Website with Paper.li

Domain, stats, subscribers – all automated

Build Your Website with Paper.li

Domain, stats, subscribers – all automated

bit.ly/optiday2015

Use IF (*aka IFTTT)

To automate Your Social Media

Use IF (*aka IFTTT)

To automate Your Social Media

Use IF (*aka IFTTT)

To automate Your Social Media

Use IF (*aka IFTTT)

To automate Your Social Media

Use IF (*aka IFTTT)

To automate Your Social Media

Use IF (*aka IFTTT)

To automate Your Social Media

Chapter 4: FITNESS & SOCIAL MEDIA

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

No time? No excuses.

Stay fit with Social Media!

Thank you! Lets stay in touch via Linkedin & Twitter