91
http://WWW.ZELEZNY.UK
“Social Media Strategies & Tactics”
Why Social Media?
https://econsultancy.com/blog/65752-klm-we-make-25m-per-year-from-social-media
Why Social Media?
Chapter 1: TWITTER
Security Issues
@LukaszZelezny twitter account
@LukaszZelezny twitter account
@LukaszZelezny twitter account
Chapter 2: HOOTSUITE
Pinned Tweet and Hootsuite
Pinned Tweet and Hootlet
Pinned Tweet and Hootlet
Hootsuite and Chrome
Hootsuite and Chrome
Hootsuite and Chrome
Hootsuite and Chrome
Hootsuite and Chrome
Hootsuite and Chrome
Hootsuite and Chrome
Hootsuite and iOS
Hootsuite and iOS
Hootsuite and iOS
Hootsuite and iOS
Hootsuite and Scheduling
Clever way to ScheduledMessages
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and Scheduling
Hootsuite and APPs
Results via Twittercounter.com
Chapter 3: LINKEDIN
Engagement With Content
Results after less than a month
Call To Action
Picture linking to Eventbrite
External Link
Engage with Headline
5 RULES TO FOLLOW:
1. Use Titillating Adjectives (amazing, adorable)
2. Numbers or "Listicles" (Top5... Top10... 12 things...)
3. Make It Catchy
4. State the benefits
5. Be Specific
Engage with Headline Examples (keyword: "Search Engine Marketing")
Generated with @PORTENT Content Idea Generator
• 5 Secrets About Search Engine Marketing the Government Is Hiding
• 13 Must Read Articles About Search Engine Marketing
Generated with @HUBSPOT Topic Generator
• Why We Love Search Engine Marketing (And You Should, Too!)• The Worst Advice We've Ever Heard About Search Engine Marketing• 10 Quick Tips About Search Engine Marketing• 15 best blogs to follow about Search Engine Marketing
Engage with Thumbnail
Engage with Thumbnail
Standard photo
Engage with Thumbnail
HDR (Snapseed + PS Express iPhone Apps)
Engage with Thumbnail
Halftone iPhone App
Engage Other Users with @VCBuzz
Share your content with VCBuzz
Engage Other Users with @VCBuzz
Share your content with VCBuzz
Engage Other Users with @VCBuzz
Interact with user that shared your content
Engage Other Users with @VCBuzz
Interact with user that shared your content
Engage Other Users with @VCBuzz
Interact with user that shared your content
Engage Other Users with @VCBuzz
Shared with VCBuzz
VCBuzz Shortener Followers and Klout uplift
Virality
Engage Other Users with @VCBuzz
Shared with VCBuzz
Thumbnailsize
Engage Relevant Users
Buzz Sumo
“We need to go deeper”
Engage Relevant Users with @BuzzSumo
Buzz Sumo
Schedule Your Messages with @HootSuite
Buzz Sumo + Hootsuite Scheduler
Leverage Followers
Just Unfollow aka CrowdFire
Estimated Audience Growth
Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 -
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2,000
2,650
3,300
3,950
4,600 5,000
LinkedIn Followers
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand
Track Your Brand - Brand24
Track Your Brand
Track Your Brand - Brand24http://ibusiness.ru/blog/upravlyeniye_markyetingom_i_prodazhami/35597
Track Your Results
Shares across different networks
Track Your Results
Organic Backlinks
No time? No worries.
Use Twitterfeed
No time? No worries.
Use Twitterfeed
No time? No worries.
Use Twitterfeed
bit.ly/optiday2015
Let Your Audience Vote
Shares as indication of value
Cross Posts
Shares as indication of value
Build Your Website with Paper.li
Domain, stats, subscribers – all automated
Build Your Website with Paper.li
Domain, stats, subscribers – all automated
Build Your Website with Paper.li
Domain, stats, subscribers – all automated
Build Your Website with Paper.li
Domain, stats, subscribers – all automated
bit.ly/optiday2015
Use IF (*aka IFTTT)
To automate Your Social Media
Use IF (*aka IFTTT)
To automate Your Social Media
Use IF (*aka IFTTT)
To automate Your Social Media
Use IF (*aka IFTTT)
To automate Your Social Media
Use IF (*aka IFTTT)
To automate Your Social Media
Use IF (*aka IFTTT)
To automate Your Social Media
Chapter 4: FITNESS & SOCIAL MEDIA
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
No time? No excuses.
Stay fit with Social Media!
Thank you! Lets stay in touch via Linkedin & Twitter
