Social media is:

Nope.

Nope.

What’s in it

for me?

1) Large reward

Reward should 'ceed the effort.

2. Emotional pull

Shocking

14  

Funny

15  

MOVING

16  

Brought to you

by skittles

17  

Brought to you

by skittles

(content must fit the brand) 18  

3. Reflective light

What we share or participate in reflects on us.

4. To Impress others

3e Humblebrag

With social media ideas, be brutally honest.

You do not control

the message.

Sometimes social & experiential ideas come from riding a wave of popularity

You cannot will A social media idea to work.