Social Media - The Feminine Advantage

Post on 16-May-2015

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OU Women's Symposium Presentation

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Social Media – The Feminine Advantage

Presented by:Monique Terrell, CEO & Social Media Strategist

Social Media Marketing• Social media marketing is an engagement with

online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.– Common social media marketing tools include

Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)

The Feminine Advantage• Is when women use there natural ability to be

SOCIAL. • As women we like to…

– Talk– Voice Our Opinion– Be Informed– Help Others and Reach Out– Build & Nurture Relationships

SOCIAL MEDIA

Facebook, Twitter, Linkedin, etc.

Median Age of Social Networking Users

Audience ParticipationBy a show of hands, how many of you are

currently using social media/network marketing?

Facebook• www.facebook.com• Users: 300 million• Founded: 2004• Best used for: Building & Maintaining your

personal network; Promoting mass market products & Trend spotting and testing

Twitter

• www.twitter.com• Users: 12 million U.S.• Founded: 2006• Best used for: Expanding and maintaining your

personal& Professional network; Enhancing customer relations; Promoting events and community building

Linkedin

• www.linkedin.com• Users: 40 million• Founded: 2003• Best used for: Expanding and maintaining your

professional network; Business research and recommendations

MySpace

• www.myspace.com• Users: 114 million• Founded: 2003• Best used for: Community building among

younger audiences

The Feminine Advantage• Leverage relationships• Build new relationships• Nurture relationships

• Use your voice• Whose your friend -

Network• Understand your purpose

Relationships Communication

All Social Media Communities are NOT Equal

• Each site has it’s own approach to success!• Facebook – Social and relationship building

(The Social Business Community)• Twitter – Social and community building (The

Connection Community)• Linkedin – Professional and Partnership

building (The Professional Community)

Social Media – Why?• To Establish and Strengthen Credibility and

Expertise• To Share Information quickly• To Listen & Connect to Current and Future

Customers/Clients To Create Alliances and Partnerships

• To Connect your Customers Together

CONCLUSIONSocial Media is about people & relationships not tools!!

Sources

Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)

TechCrunch (www.techcrunch.com)

Ars technica (www.arstechnica.com)

“33 Million People in the Room” written by: Juliette Powell

Questions & Answers

Thank you!Monique Terrell

Sparkle Internet Image Solutionswww.sparkletoday.com

monique@sparkletoday.com405-604-0143