Social Media Time Sink and How to Avoid it

transcript

The Social Media Time Sink and How to Avoid ItDefining your strategy to increase your Social Media productivity

Dial In: +1 (484) 589-1011Access Code: 691-923-009

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@barbaradizon

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Presentation Agenda

1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact

2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your

final strategy

3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling

4Metrics to MeasureUnderstanding the goal behind your campaigns for effective

measurement

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Presentation Agenda

final strategy

measurement

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Why are businesses even on social media?

1 The Benefits of Social Media Marketing

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Companies struggle with balancing the personal and work lives of their employees on the internet

1 Social Media Hours During Work

Source: Socialcast, Inc., Robert Half Technology, University of

Melbourne, Wired.com, Socialsmarty.com, AT&T Inc., The Central

New York Business Journal, Ciozone.com

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Companies struggle with balancing the personal and work lives of their employees on the internet

1 Pros and Cons of Social Media at Work

- Resting the mind can allow for increased productivity

- Sparks discussion & collaboration around new ideas

- Research sharing across employees

- Leaking of any corporate information

- Loss in productivity

- Threat of virus exposure

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Presentation Agenda

final strategy

measurement

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- Monitor your competition in the

- Determine where your

audience is

- Determine how your audience

communicates

- Language they use

- Add keywords/phrases to

your content

- Hashtags on Twitter

Knowing where and how your target audience communicates will save you time fishing for interaction!

2 Evaluate the Strategy

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Develop your strategy around your research: define the social media channels to use and the metrics you want to measure

Embrace social media one step at a time

- Choose only relevant platforms

- Avoid developing frivolous:

- Content

- Relationships

- Profiles

- Determine what metrics to measure for each platform

- Build a strategy map

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Put the pieces of the social media puzzle together in a strategy map

Strategy: Facebook, Twitter and LinkedIn will drive traffic to your blog

and YouTube, which will drive traffic to various pages on your website.

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Presentation Agenda

final strategy

measurement

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5 different ways to help you avoid a social media time sink

3 Ways to Increase Social Media Productivity

- Separate personal from work

- Build from successes

- Use the right tools

- Schedule content

- Know your voice

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Don’t feel limited to only one registration per channel

3 Separate Personal from Work

- Create a work profile to build all your industry-related connections

- Twitter, Facebook, Blog

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If it ain’t broke, don’t fix it! Don’t waste time developing ho-hum content

3 Build from Successes

- Re-purpose content that received high engagement

- Check Analytics/Insights to pin-point popular content

- Keep campaigns running that work well (i.e. Weekly Trivias)

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Gone are the days where you login to each social media channel separately

3 Use the Right Tools

- Use all-in-one 3rd party platforms to syndicate your content

- CoTweet, HootSuite, TweetDeck, Roost

- Allow social media sharing buttons on your sites

- Use a single e-mail address to sign-up for each social media platform

- i.e. yourcompanysocial@gmail.com

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Prepare your daily/weekly content in advance

3 Schedule Your Content

- Use the same 3rd party platforms to schedule your tweets, Facebook status updates, etc.

- Create a general content plan each month

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Be consistent across all channels to avoid miscommunication

3 Know Your Voice

- Provide tangible materials for any and all employees participating in social media

- Voice document

- Employee guidelines

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Presentation Agenda

final strategy

measurement

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Set clear goals for your social media efforts in order to continually improve your engagement on them

4 Metrics to Measure

- Use tools like:

Radian6, Lithium, Google Analytics, Facebook & YouTube Insights

- Measure things like:

Impressions, Top Content, Share of Conversation, Monthly increase in followership

This will help you determine where your best interactions come from

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Closing Thoughts

Social Media has become a core piece of the overall digital marketing mix

Evaluate and create your strategy before engaging: use the right tools and produce content plans

Measure your engagement: The biggest time sink is participating in social media without clear end goals of each campaign!

Thank You!

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Thank you for your attendance today!

Contact Us for a Complimentary Digital Marketing Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Competitive Report: find out where you rank against your top competitors

and what tactics they’re employing

- Social Media Channel Analysis: detailing the channels your business is

currently using, or finding opportunities where you business could be

Please contact:

Arren Cook

(510) 336 6971

arren.c@webmarketing123.com