Post on 16-Sep-2014
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#BDF2013#BDFOpenStudios
@ampleeuk
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Social Media for Start Ups
Mary-Ann
Digital Marketer10 years in marketingSocial Media Strategist
Freelancermj@amplee.co.uk
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Today…
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
1) Why social media marketing?
2) Working out which social media platforms to use
3) Setting up your business presence on social media
4) Using social media platforms to drive traffic to your website
5) Managing your social media platforms with ease
6) Video
7) Questions
#SMtips
Contrary to popular belief,
social media wasn’t designed for…
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Why Social Media& does it apply to me?
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GovernmentOrg
Event
CreativeNot forProfit
Student
EntrepreneurInnovator
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Localbusiness
Tech provider
Start-up
Are you trying to connect
with people?
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Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Not forProfit/ Charity
Existing donorsNew donors
Volunteers
Public - awareness
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Employers
Sell your talentShowcase your work
Collaborate
Creative
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Sell outside of BrightonAttract custom online
Highlight your reviews/recommendations for new business
Find new staff
LocalBusiness
Offer a new service
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Collaborate
Networking with the rightpeople
Investment eg. crowd-funding
Customer research
Start Up
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YES!
… the answer is almost always...
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VIDEOThe Benefits of Social Media
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VIDEO
Google gives good credit to the big
players…
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VIDEO
…so it makes sense to build up your presence on some of these top sites.
VIDEO
The Benefits…
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Social Media Examiner
Industry Report 2013
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Before you get stuck-in…
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#SMtip
Website & email marketing should be a priority
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#SMtip
Social media should be integrated into your wider
marketing efforts
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#SMtip
Your website should feel social and
all of the good stuff should originate there…
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#SMtip
Make your blog 1st priorityBy regularly posting useful information, you’re creating a
draw to your website (plus Google likes sites to have regularly refreshed content – helps with SEO)
Aim to blog at least once a week.
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#SMtip
Own your social presenceReserve your name on
everything
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So this doesn’t happen…
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Step 1
WHO?Who are you trying to connect
with?
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Step 2
WHAT?What are they likely to want?
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Determine the type of content for your website & social media
Step 2
WHERE?Determine the social sites
they are likely to use.
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Step 3
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Which Social Media platforms to use?
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Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Largest social network in the world
Targeted advertising – low cost for SMB’s
9 out of 10 people are on Facebook
‘Graph Search’
50% women 50% men. Average age 34 years
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‘Graph Search’
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Great for creating a community of existing customers, partners, employees and ‘friends’
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Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Second largest social media network
Targeted advertising – Promoted Tweets
1 million new users every day
Fast moving source of information with wide appeal. #hashtags connect people / group
topicsMost users have double the amount of ‘followers’ on Twitter as ‘friends’ on Facebook
49% men 51% women. Mostly 18-39 year olds.
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Great for reaching new audiences, niche markets, for new business acquisition, networking, online PR, forming new partnerships.
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Third largest social media network
Average age of user 28 years, 67% male - technical, engineering, web development, marketing
170 million users (5th of Facebook)
Being on Google+ impact your Google search results
It’s only going to grow! So it is beneficial to have a business page and get involved earlyStarting out? Replicate Tweets or Posts that have done well. Post to your blog.
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Good for niche communities, to show your expertise, to collaborate & benefit your Google search results
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
You want to reach a very niche market (FB)
New business if your main focus (FB)
Time and resource is limited
These top 3 sites might not be a priority
if…You want to reach professionals
Your target audience and demographics don’t match the social network
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Biggest professional network
Professionals 60% male 40% female, between 25-55 years
225 million users globally
Connect with experts in their field/ show your expertiseGet introductions to the right people
Find team members & employees
‘Networking’ – 6 degrees of separation - there is always a friend of a friend
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Great for recruitment, get introduced to the right people, good for new business development – a good platform to sell yourself
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Other top performing social sites
- Second largest search engine after Google
- Great for your SEO (search rankings) - Video is the most shared content on the
web- Very personable - face to face with
audience
- 3rd best social site to drive traffic to your website
- Foodies, trends, fashion, photography, hobbies- Younger 18-29 yrs
- Photography, travel, fashion, home-made/ crafts
- 18 mil users per month- Film-makers, animators, high-end show-
reels
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Setting Up on
Social Media
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Websites that have a great ‘social feel’Check out…neilson.co.uk
brightondigitalfestival.co.ukzerogmedia.co.uk (video
diaries)be-my-guest.com (blogs)
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Examplesof well set-up profiles
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Examples
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Examples
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Examples
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Keywords in Bio
Web address & contact details prominent
Professionally branded& designed
Let people know what to expect if they follow youin ‘About’
Page/Profile
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Driving trafficto your website
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Awareness
Engagement
Action
People online
My beautifully presented social media funnel!
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
• Strong presence & branding
• Creating awareness by posting content that has wide appeal.
Awareness
Engagement
Action
People online
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
• Strong presence & branding
• Creating awareness by posting content that has wide appeal.
Awareness
Engagement
Action
People online
• Engage with followers. Ask
• questions. • Post content that
provokes a reaction – ‘Like’ ‘retweet’, ‘Share’.
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
• Strong presence & branding
• Creating awareness by posting content that has wide appeal.
Awareness
Engagement
Action
People online
• They click through to your website, purchase, sign-up to newsletters for eg. through your social media
• Engage with followers. Ask
• questions. • Post content that
provokes a reaction – ‘Like’ ‘retweet’, ‘Share’.
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Awareness
Engagement
Action
#SMtip
Include links to your website & blog
wherever possible
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Awareness
Engagement
Action
• Link back to a blog post
• Link back to a relevant product/ service
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
How to manage it all?
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APP IT
UP!
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Social Media Tools
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Curating Content
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Content goes into one Inbox/ web app
Stock up & save for laterSave links as you go, fromany device
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A calendar! #SMtip
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Schedule & monitor
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Schedule posts & tweetsweeks in advance
Manage everythingon the go
Web browser extensions - click to Tweet/Post
Listen to conversations – track keywords in Twitter lists
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Review
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• Most social sites show you page analytics• Use Campaign Planner in Google to track click
throughs through Google Analytics
Analytics
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#SMtip
Don’t rate your success just on the number of followers / Likes
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
#SMtip
Promote your social sites on other media & cross pollenate
them
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
How not to ‘network’…(VIDEO: Mitchell and Webb
‘Brain Surgery’)http://goo.gl/mQ3eba
- Don’t assume people want to be sold to- Customers want to be understood, not sold to
- Don’t just broadcast on social media, start a friendly conversation
- Be interesting and not salesy (80% topical 20% your business)
- Just a tap on the shoulder to let them know you’re there
Amplifying your message online hello@amplee.co.uk | www.amplee.co.uk
Connect with Mary-Ann @ampleeuk
http://www.linkedin.com/in/mjohnn