Social Media WorkShop

transcript

Social Media Event – 27. April 2012

Agenda

1. The Jungle of Social Media

2. Why should you think social media!

3. You @nd social media

4. Facebook

5. LinkedIn

6. Important to remember

7. Workshop

8. Wrap-up

The Jungle of Social Media

The Jungle of social media

2,7 DK million users

850.000 DK users, +15.000 new/month, 200 industries represented

40.000 active DK accounts, growing, VIP heavy

“YouTube” for presentations, 3 bill. slide views/month (WW)

Famed as “one of the most used search engines”

200.000 DK Blogs, 75.000 active, 4500 new blog entries/day

There are +21 million articles (WW), 161.558 in Danish

62 mill. users (WW), ~400 end 2012, strong integration possibilities

Why should you be active in social media?

What does the managers hiring say?

Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.

Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/?utm_source=iphoneapp

Nurturing Experts

You @ social media

Personal branding

There Are Only Three True Job Interview Questions...

1.Can you do the job?

2.Will you love the job?

3.Can we tolerate working with you?

Facebook

http://www.techdigest.tv/2007/07/the_101_best_fa.html

Posting on Facebook

What else can you use Facebook for?

Create pages, groups and events.

Groups Events

Linkedin Groups

1) No gaming, no scheming, no fake people: authenticity is the first step to trust...

2) No one-night stands: cultivate relationships...

3) Observe, enculturate then act: learn the rules of engagement before engaging...

4) Be responsive and brave: you/your company started the relationship, accountability now exists ...

5) Be trustworthy and aware: know what is being discussed and leverage the information for customer benefit....

6) No tools for the sake of tools: design and launch with purpose and intention...

7) No digital litter: if it ain't working, take it down!

8) Value thought leadership over marketing: lead with content not sales...

9) Return what you learn: give assets back to the community in the form of summaries and responses...

10) Match plans with metrics: you are what you measure so choose your performance measures wisely.

Important to remember

Think about the way you want your audience to perceive you.

Think about what you would show your grandmother or your boss - before posting.

Make sure to keep your profiles up2date– better not to have a profile than to have an outdated one.

Always have the Social Media Guidelines in mind. http://w3.ibm.com/blog/guidelines.html

IBM Social Media Guidelines

1. Know and follow IBM'sBusiness Conduct Guidelines.

2. IBMers are personally responsible…

3. Identify yourself

4. If you publish content online relevant to IBM inyour personal capacity use a disclaimer

5. Respect copyright, fair use and financial disclosure laws.

6. Don't provide IBM's or another's confidential or other proprietary information

7. Don't cite or reference clients, partners or suppliers without their approval.

8. Respect your audience.

9. Be aware of your association with IBM in online social networks.

10. Don't pick fights, be the first to correct your own mistakes.

11. Try to add value. Provide worthwhile information and perspective. IBM's brand is best represented by its people and what you publish may reflect on IBM's brand.

12. Don't use use IBM logos or trademarks unless approved to do so.

bit.ly/p7MTaF

Workshop

There Are Only Three True Job Interview Questions...

1.Can you do the job?

2.Will you love the job?

3.Can we tolerate working with you?

Go in groups of 3, and take each of your facebook pages and LinkedIn pages in turn, and help eachother by asking questions and comming with suggestions to the others pages.

Remember the focus for being on social media!