Post on 18-Oct-2014
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Working with Social Media in Academics
Duke University Office of News & CommunicationsCara RousseauAmanda Peralta
Our route:
Faculty panelTwitter (microblogging)
BloggingFacebook
Other networksnext steps
Working with Social Media in Academics | Overview
Cara RousseauDuke University Office of News & CommunicationsSocial & Digital Media
Email: Cara.Rousseau@duke.eduTwitter: @CaraRousseau
My contact info
Working with Social Media in Academics | next steps
1. Tweet 3 times using #DukeSocial2. Follow 3 people on Twitter3. Retweet 3 tweets
Your to-do list
Working with Social Media in Academics | next steps
Working with Social Media in Academics | Objectives
How can you use social media to establish your public presence?
In what ways can social media build your networks?
Working with Social Media in Academics | Objectives
A social network and microblogging platform
Posts, limited to 140 characters, are similar in length to a text message
Working with Social Media in Academics | Twitter
Twitter Lingo*:
TweetFollower@Mention
Retweet#Hashtag
A public message sent on Twitter.Must be less than 140 characters.
A user who subscribes to another user’s messages. This act is called “following.”
Tagging another user in a Tweet.
Forwarding a Tweet to your followers.Often abbreviated “RT.”
Labels a message with a keyword that links to a broader conversation/topic.
“via” Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost
Working with Social Media in Academics | Twitter
Anatomy of a Tweet
MentionHashtag
Reply
Working with Social Media in Academics | Twitter
1. Tweet 3 times using #DukeSocial2. Follow 3 people on Twitter3. Retweet 3 tweets
Reminder! Your to-do list
Working with Social Media in Academics | next steps
Anatomy of a Tweet
Mention Hashtag
Embedded photo
Photo link
Working with Social Media in Academics | Twitter
How might you strike a balance between personal &
professional tone?
Working with Social Media in Academics | Twitter
Don TaylorPublic Policy
@DonaldHTaylorjrprofile blends professional health care
tweets with personal notes
Working with Social Media in Academics | Twitter
Conversing with hashtags
Working with Social Media in Academics | Twitter
Let’s take a look at our Twitter accounts.
Working with Social Media in Academics | Twitter
Let’s craft a few Tweets of our own.
Working with Social Media in Academics | Twitter
How can you use Twitter to enhance the education
experience?
Working with Social Media in Academics | Twitter
Emily SposetoRomance Studies@ProfssaSposeto
students use Twitter to practice Italian
Working with Social Media in Academics | Twitter
Negar MottahedehLiterature, Women’s Studies
@TwitFilmTwitter film festival organized for Intro. to Film Studies
Working with Social Media in Academics | Twitter
#DukeChatstudents and faculty participated in a live chats during the
Democratic & Republican National Conventions and the State of the Union
Working with Social Media in Academics | Twitter
blogs
How are Duke University faculty and students using
blogs?
Working with Social Media in Academics | Blogs
Kevin SmithDuke scholarly communications
http://blogs.library.duke.edu/scholcomm/Source for advice and information about copyright
and publication issues
Working with Social Media in Academics | Blogs
Peter UbelPeter Ubel on Health, Bioethics, and Behavioral Economics
http://www.peterubel.com/
Working with Social Media in Academics | Blogs
Don Taylorfreeforall
http://donaldhtaylorjr.wordpress.com/Health policy and budget wondery and the politics of where they meet
Working with Social Media in Academics | Blogs
Who Needs Feminism?whoneedsfeminism.tumblr.com
Student social activism project, sharing content
Working with Social Media in Academics | Blogs
What platforms are available for blogging?
Working with Social Media in Academics | Blogs
3 primary free options*:
Wordpress Blogger Tumblr
*To learn more about the advantages of each platform read this blogpost.
Working with Social Media in Academics | Blogs
Duke-hosted blogs:
Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students. Advantages: free, has local IT support and features several themes & plugins to customize any site.
sites.duke.edu
Working with Social Media in Academics | Blogs
Working with Social Media in Academics | Facebook
Dan ArielyEconomics
personal profile & professional page
Working with Social Media in Academics | Facebook
Mark Anthony NealAfrican & African-American Studiespersonal page with follower content
Working with Social Media in Academics | Facebook
Bill ChameidesNicholas School of the Environment
page associated with his blog
Working with Social Media in Academics | Facebook
Dave JohnstonMarine Lab
page associated with his course’s app
Working with Social Media in Academics | Facebook
Allow followers in 3 steps.
Working with Social Media in Academics | Facebook
Go to facebook.com and click star in upper right-hand corner1
Working with Social Media in Academics | Facebook
1
Working with Social Media in Academics | Facebook
Click “account settings”2
Working with Social Media in Academics | Facebook
Click “Followers” from the left column and then check the “Turn on follow” box
3
Working with Social Media in Academics | Facebook
Working with Social Media in Academics | Facebook
Create a Facebook page in 4 steps.
Working with Social Media in Academics | Facebook
Go tofacebook.com/pages/create.php1
Working with Social Media in Academics | Facebook
Select the page category that best fits your brand.2
image via Mashable
Working with Social Media in Academics | Facebook
Complete the necessary page information.3
image via Mashable
Working with Social Media in Academics | Facebook
Run with it.*4
*For tips on moving forward, check out this Mashable article
Working with Social Media in Academics | Facebook
How can you use Facebook groups to enhance
the education experience?
Working with Social Media in Academics | Facebook
Freshman Organic Chemistrya student-driven Facebook group
Working with Social Media in Academics | Facebook
Web Developmentan official Facebook group for a house course
Working with Social Media in Academics | Facebook
Groups at Dukerequire a campus email address to join
centralize Facebook groups for a particular campus
Working with Social Media in Academics | Facebook
other networks and ideas
Working with Social Media in Academics | Facebook
Google Authorship
Working with Social Media in Academics | Facebook
1. Make sure you have a profile photo with a recognizable headshot.2. Make sure a byline containing your name appears on each page of your
content (for example, "By Steven Levy").3. Make sure your byline name matches the name on your Google+ profile.4. Verify you have an email address (such as stevenlevy@wired.com) on the
same domain as your content. https://plus.google.com/authorship
Working with Social Media in Academics | Facebook
1. Make sure you have a profile photo with a recognizable headshot.2. Make sure a byline containing your name appears on each page of your
content (for example, "By Steven Levy").3. Make sure your byline name matches the name on your Google+ profile.4. Verify you have an email address (such as stevenlevy@wired.com) on the
same domain as your content. https://plus.google.com/authorship
“like” and add pages relevant to courses or interests to Facebook interest lists.
Working with Social Media in Academics | Facebook
Create closed groups to peer-review content and hold in-depth conversations.
Working with Social Media in Academics | Facebook
For open events, create Facebook events people can easily share with family and friends.
Working with Social Media in Academics | Facebook
next steps
Make a Facebook Interest List for pages relevant to your research interests.
Working with Social Media in Academics | next steps
On Twitter, find peers and relevant accounts to follow (such as @DukeU).
Working with Social Media in Academics | next steps
Complete your Twitter profile with a picture and bio. You can refer to this article for tips.
Working with Social Media in Academics | next steps
Read the Twitter 101 article.
Working with Social Media in Academics | next steps
Duke Center for Instructional Technology (CIT)
They offer consultations and training to help instructors use technology in education.
Working with Social Media in Academics | next steps
Online Resources
Lynda Campustechnology training
Mashablesocial media news & tips
PBS Media Shiftdigital media news
Social Media at Dukeuniversity social media directory & blog
Facebook guide for teachers
Social Media Guidelines for Communicators
Working with Social Media in Academics | next steps
Cara RousseauDuke University Office of News & CommunicationsSocial & Digital Media
Email: Cara.Rousseau@duke.eduTwitter: @CaraRousseau
My contact info
Working with Social Media in Academics | next steps
Thanks, and discussion.