SOCIAL NETWORKING RESOURCES IN TODAY’S

MARKETBrad Dawson, LTV Dynamics

October 25, 2009

The Big Picture

Connect with friends, colleagues, strangers

Create, contribute and publish

Comment on, rank or embellish that content

Communicate freely and creatively using multiple formats including: email, messaging, mobile devices and video

Social Networks are focused on empowering individuals:

Your Platforms

Make the participation for your customers easy and intuitive

Publicly open social networks can be used to raise awareness and to attract potential customers

Private networks result in conversion and attraction

Profile Your Audience Senior Manager – comfortable with

public communication but may not be with technology

Disconnected – not online yet The Geek – technical wiz that prefers his

or her own company and likes to monitor what is happening without being visible

The Networker – would be the person that has 100s of contacts on several networking platforms

Social Networks

Social network applications are designed to allow people to connect with one another and create groups with rich applications features

You will most likely want to have a presence on multiple public social network sites, an on multiple groups within those public network platforms

Specialized Applications

Designed for custom social media networking groups that allow greater control and customization

Measurement Tools Email management and

tracking Website clicks and hits Custom Link Tracking

BlogsAn important communication

tool that allow free form communication with your audience while encouraging feedback, ranking and sharing

Micro-BloggingOne of the most recent forms of social

media tools, allowing instant status updates to be sent and received over mobile devices and any other Internet ready device

CollaborationAllows for a large number of

individuals to create, contribute, and edit an open collection of web pages and content

RSS FeedsReal Simple Syndication is a way to distribute regular changing content, such as a blog, and to distribute the updates to an RSS Reader. This allows individuals to collect updates from multiple sources in a single RSS reader.

Presentation SharingThe ability to publish computer

presentations, such as PowerPoint, allowing the public to view, rank and share presentations on any subject