social networking basics (1)

jan 20, 2009 update

this presentation has been viewed about 180+ times on slideshare since first posted in dec 08

this update includes a new appendix on page 30

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http://creativecommons.org/licenses/by/3.0/us/

Since these materials discuss the topic of social networking, this presentation itself is subject to a social networking exercise to better illustrate the implications of related trends. Draft slides were first available in the open document format. The most recent version for PowerPoint can be downloaded from slideshare.net/jdefrancisco/ Please note that this talk refers to a variety software applications, products and services for illustration purposes only which does not imply any kind of endorsement. The slides also feature some pictures made available by their authors on Flickr under the same kind of attribution license.

Slides 22, 23 and 24 depict concepts I have been involved in at Alcatel-Lucent, my current employer. They are, therefore, subject to company policies which can be different from the above licensing terms. Please email jdefrancisco@alcatel-lucent.com if interested in using any of those charts.

“Screen shot” source pix credit: http://www.flickr.com/photos/smanography/3073414449/

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social networking in plain English

http://www.commoncraft.com/video-social-networking

http://www.flickr.com/photos/mkeefe/1457984966/

http://www.flickr.com/photos/kriegsman/663122857/

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http://www.flickr.com/photos/kevinmarks/2236610855/

social networking basics (1)case #1a: casual mobile user (sender) page 05case #1b: desktop user (receiver) page 08case #2: syndication (viral distribution) page 10case #3a: social networking (facebook) page 12case #3b: professional networking (linkedin) page 15case #4: measuring (basic metrics) page 19case #5: do more (flock, ning) page 23case #5: next gen experiences page 26appendix: make history page 30backup: additional discussion topics page 34

discussion outline:

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Case #1a: casual mobile user The user texts an update and takes a picture with a mobile phone.

He/she opts to share location information jointly with the text update and the picture.

User generated content, UCG, becomes immediately available to online users.

http://www.flickr.com/photos/edans/1526393678/ 55

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http://www.youtube.com/watch?v=KhhId_WG7RA iphone.iusethis.com/screenshot/iphone/loopt.png

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Case #1b: desktop user User #2 views the update on a PC screen.

He/she types a comment regarding user #1's picture and chooses to further share this on other popular social networking services.

http://www.flickr.com/photos/mauren/2313077078/ 88

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Case #2: syndicationUser #1's update is automatically posted on a blog.

The blog can be viewed by both mobile and desktop users.

http://www.flickr.com/photos/bettyx1138/1340848303/

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Case #3a: facebookThe user's facebook profile can be accessed on desktop and mobile screens.

Facebook displays not only the user's “network” but also preferred products and services.

http://www.flickr.com/photos/jakecaptive/1483735132/ 1212

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Case #3b: professional networkingLinkedin displays not only the user's “professional network” but also group memberships.

Matchmaking features to help users further expand their social networks. Messaging services are also common to social networking tools. Xobni taps into your email and social networking services such as Linkedin.

LeverageSoftware delivers social networking solutions for businesses

http://www.flickr.com/photos/oxfam/2087484701/ 1515

profile

presentations

blog feed

messaging

advertisement

selected connections

communities (groups)

recommendations

search for related profiles 1616

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http://networkcafe.leveragesoftware.com/ 1818

Case #4: measurableThe reach of the update depicted in use case #1 can be measured in terms of eyeballs, impressions, clicks, connections (social graphs)… just to name a few metrics.

http://www.flickr.com/photos/7539598@N04/3023548025/

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2020

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250+250+140,000+140,000+

400+400+

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http://www.flickr.com/photos/porternovelli/2587018053/in/set-72157611254059843/

http://flickr.com/photos/adactio/2779135841/

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Case #5: do moreEnjoy service aggregation (social browser) and create your own social network

http://www.flickr.com/photos/smithsonian/2550462349/

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twitter

youtube

facebookhttp://www.flock.com/supported-services

wordpress

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Case #6: next gen experienceSemantic mashups, widgets, unified communications, mobile internet devices, and access to mobile broadband deliver new user experiences.

http://www.flickr.com/photos/leafwoodfurry/731151019/

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http://www.alcatel-lucent.com/enrich/v2i22008/article_c1a3.html?l=en 2828

http://alcatel-lucent.blip.tv/#1566214

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appendix: make historysocial networking, augmenting public events, user generated content, social media, citizen journalism, live streaming and shared experiences…

http://www.flickr.com/photos/inauguration/sets/72157612442120396 /

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social networking and history in the making (2)

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social networking and history in the making (3)

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social networking and history in the making (1)

social networks : discussion topics

backup charts

http://www.flickr.com/photos/wili/284084730/

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Widgets: lightweight applications

MoSoSo: mobile social software

Status: updates and context (e.g. microblogging, presence, location)

Multimedia: copyrighted, open source and user generated content

Mashup: blending content + data from different sources

discussion topics

2.0 services: cross platform and browser enabled

Content sharing: media, files social bookmarking linking, embedding short / mid / long tail content

Metadata: tagging, annotation

Social media: commentspolling and rankingsrecommendations

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Syndication: rss, really simple syndicationatom

Multiscreen: mobilepctvother...

API: application programming interfaces

P2P: peer to peer

discussion topics

Persona: user profiles, privacy settings

Social graph: friends, friends of friends... roles and relationships contacts, contacts of contacts... roles and

relationships

recommendations and matchmaking

User data: networks, preferences, patterns, behaviors... analytics

Network effects: services, applications, widgets, mashups

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twitter update - microblogging

reference source – linking

presentation - embedding

click to call/im/chat/share - presence

badges - links to other services

visitors with comments

visitor comment form

map with info on events - mashup

http://consultaglobal.wordpress.com/2008/12/15/keeping-up-with-my-social-networks/ 3737

http://www.slideshare.net/jdefrancisco/

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