© 2010 AKQA Inc. Confidential & Proprietary 1

Social shoppingbeyond group buying to delighting and incentivizing

© 2010 AKQA Inc. Confidential & Proprietary

Creative DirectorHead of User Experience, AKQA

@Lynn_Teo2

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© 2010 AKQA Inc. Confidential & Proprietary

©2010 AKQA - Con!dential and proprietary. All rights reserved.

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© 2010 AKQA Inc. Confidential & Proprietary

Stop.

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© 2010 AKQA Inc. Confidential & Proprietary

Stop.Look.

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© 2010 AKQA Inc. Confidential & Proprietary

Stop.Look.Listen.

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© 2010 AKQA Inc. Confidential & Proprietary

©2010 AKQA - Con!dential and proprietary. All rights reserved.

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© 2010 AKQA Inc. Confidential & Proprietary

©2010 AKQA - Con!dential and proprietary. All rights reserved.

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© 2010 AKQA Inc. Confidential & Proprietary

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Social Shopping

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Social Media Commerce

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Social Media Commerce

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Bring shopping where people connect

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Bring connection where people shop

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Social Shopping

© 2010 AKQA Inc. Confidential & Proprietary

Listen.

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© 2010 AKQA Inc. Confidential & Proprietary

Use interviews or !eldwork to uncover what consumer behaviors

are inherent in shopping

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fun

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prolong the fun

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sense of belonging

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!nd others with same style

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stress-reliever

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watch, then buy

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re"ection of self

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personalize and post

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©2010 AKQA - Con!dential and proprietary. All rights reserved.

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© 2010 AKQA Inc. Confidential & Proprietary

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© 2010 AKQA Inc. Confidential & Proprietary

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© 2010 AKQA Inc. Confidential & Proprietary

©2010 AKQA - Con!dential and proprietary. All rights reserved.

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© 2010 AKQA Inc. Confidential & Proprietary

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© 2010 AKQA Inc. Confidential & Proprietary

Stop.Look.Listen.

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©2010 AKQA - Con!dential and proprietary. All rights reserved.

Stop.Look.Listen.ink.

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Content generation

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Quality recommendations

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Incentives

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New business models emerge?

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Social shopping is here to stay

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Delightful experiences

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Delightful experiences

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Quality, trustworthy information

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ank You