Social TV World Summit O Gers - 22 may 2012

transcript

2nd Screen – A Producer’s Perspective Agony and Ecstasy

Endemol is the largest independent television production company in the world, with subsidiaries and joint ventures in 31 countries. Endemol has a growing library of over 2300 formats (across genres including entertainment, reality TV, game shows, animation, comedy and drama). Endemol annually produces 10,000 hours of content across genres

…etc

The rise of social media

The rise of ‘smart devices’ in the living room

Of course, this is becoming “normal” to future audiences.

http://www.youtube.com/watch?v=APE8M9MeOWA

Social © Endemol Worldwide Brands 2012 – Olivier Gers

Anti-social © Endemol Worldwide Brands 2012 – Olivier Gers

The New Social? © Endemol Worldwide Brands 2012 – Olivier Gers

Our philosophy © Endemol Worldwide Brands 2012 – Olivier Gers

Core elements of social TV

MULTI PLATFORM

PERSONALIZED

PARTICIPATORY

REAL TIME

CONVERSATIONAL

SOCIAL NETWORKS

APPS & WIDGETS

©David Wesson - 2012

Findings © Endemol Worldwide Brands 2012 – Olivier Gers

We need to make sense of it all…

More than 85 companies now working on the

(http://www.Lostremote.Com/social-tv-companies/)

We need to work on open source

solutions

Let’s not kill the goose with golden eggs before it lays

We have an app bug

(Broadcast magazine May 18th 2012)

FIN…

@oliviergers

Social TV World Summit O Gers - 22 may 2012

Entertainment & Humor