SOCIAL ADVERTISING & MOBILE

VAN BUREAUBLAD NAAR BROEKZAK

INCREASE IN TIME SPENT

MORE INFLUENCE IN CUSTOMER JOURNEY

EXPERIENCE DETERMINES OUTCOME

6.8 million unique monthly mobile Facebook users in the Netherlands

90%

2hrs 40mins

spent on average

From search…

…to discovery

65% of people access their mobile whilst shopping

50% of people access their mobile whilst watching TV

MOBILE FIRST MOBILE ONLY

THE CHANGING SOCIAL PLATFORM LANDSCAPE

>2010 2012 - 2014 2015<

MOBILE SUPPORTED

From 1/8th of revenues being mobile in 2012…

…to 80% in 2015!

Yet brands are slow to catch up…

Only 4 out of 10 brands have a mobile strategy…

…and only 61% have a mobile ready website

49% of people would buy more on mobile if it was easier

Yet only 24% are currently happy with the mobile experience from brands

THINK MOBILE FIRST, NOT MOBILE SUPPORTED

THINK VIDEO & MOVING IMAGES

CINEMAGRAPHS STOP MOTION

THINK SILENT MOVIE

THUMB STOPPING CONTENT

THINK USER EXPERIENCE

THINK USER EXPERIENCE

THINK PLATFORM NATIVE

VERTICAL VIDEO NATIVE VIDEO

THINK PLATFORM NATIVE

SPONSORED FILTER CAROUSEL AD

THINK CROSS DEVICE TRACKING

1.CONSUMER

2.PLATFORMS

3.BRANDS

Daan Jansonius Advertising Director

Isobar | Social Embassy

Marc Koopmanschap Sr Social Advertising Specialist

Isobar | Social Embassy

Sources Slide 5 – Facebook, internal data (market snapshot NL Q1 2016) Slide 7 – Facebook IQ – “From One Screen to Five” Slide 9 - http://adage.com/article/digital/facebook-q4-2016-earnings/302378/ Slide 11 - http://www.marketingonline.nl/nieuws/merken-zijn-niet-klaar-voor-de-mobiele-consument Slide 12 - http://www.emerce.nl/wire/674100