LESS REPORTS

MORE RESULTS

Saavuta myyntiä älykkäällä digimarkkinoinnilla

How we should shift from getting

clients to making relationship with them

Smarter Data! Better Results

Ville Virtanen Super Salesman Super Analytics Inc.

Marketing terms 2014

So your marketing goal is to get new customers?

75% said they let their in-house marketer or agency go because they didn't deliver, weren't

strategic enough in their thinking, or just couldn't agree on anything.

http://www.portent.com/onetrick/

For the last 15 years, ‘digital marketing’ has meant, in this order:

!Search Engine Optimization (SEO)

Pay Per Click Marketing (PPC) Everything else, for which 1% of clients will pay

http://www.portent.com/onetrick/

SOOBS

SEOCROSEM Affiliate

AutomaatiotEmailSisältöSOME

ANALYTIIKKA

ÄLYMARKKINOINTI

CASE: HIDEX - SEM

2006

Aloituspalaveri Strategian integrointi

Avainsanatutkimus

AdWords Tilin uudellen organisointi

Kampanjoiden kohdentaminen

!0!€!

!200!€!

!400!€!

!600!€!

!800!€!

1!000!€!

1!200!€!

1!400!€!

1!600!€!

11/2013! 12/2013! 01/2014! 02/2014! 03/2014! 04/2014!

Mediabudje3!

Klikit!

0"

5"

10"

15"

20"

25"

30"

11/2013" 12/2013" 01/2014" 02/2014" 03/2014" 04/2014"

Tavoi&een)toteutumiset)

Tavoi.een"toteutumiset"

Revenue Profit

ANALYTIIKKA

Relevance

MIKSI RAPORTOIDA

Markkinointi VS. MyyntiTodennetaan markkinointikanavien toiminta(a)

DATA JA TULOKSET

Raaka data on työkalu jota tulee analysoida, ei tulosData on vastaus kysymykseen vasta ollessaan

tietoa

RAPORTOINNIN 5 KULTAISTA SÄÄNTÖÄ

Kerro tärkeimmät kohokohdat

Käytä KPI-mittareita, älä tuo dataa raportteihin

Tee kaavioita, havainnollista

Älä näytä mitään mitä asiakas ei ymmärrä tai halua nähdä.

You should focus on making relationships

Marketing is like kissing

After the first kiss, you don’t stop there

But most companies do!

A"ract'

Engage'

Convert'

Retain'

Advocate'

Your customer journey doesn’t end here!

A"ract'

Engage'

Convert'

Retain'

Advocate'

1/8 cost of a new client

http://www.simplymeasured.com/free-social-media-tools

15.5.2014 Free Twitter Follower Report | Simply Measured

https://app.simplymeasured.com/viewer/jmh5sqegx3rb8rcq8gxsfxzkgy9smv/1958510 1/3

Simply MeasuredLog In Export to PowerPoint Download to ExcelThis is Your Free Twitter Follower Report. Get More With a Free Trial.

Free Twitter Follower ReportTwitter Account for vileevirtanen05/07/2014 - 05/14/2014 - DailyUnthemed

Top  Keywords  in  Audience  ProfilesTo  customize  the  keywords  in  this  chart,  download  to  Excel  and  edit  the  yellow  cells.

Keywords ja entrepreneur marketing business finland interested student

Total  Keyword  Matches 52 26 17 15 12 11 10Percent  of  Audience 29.5% 14.8% 9.7% 8.5% 6.8% 6.3% 5.7%

#  Profiles

Audience  Profile  Analysis:  Top  Keywords

52

26

1715

12 11 10

17

ja

entrepreneur

marketing

business

finland

interested

student

turku

0

10

20

30

40

50

60

Twitter  Follower  Report

On  average,  your  audience  has  1.2x  as

many  followers  as  users  they  are  following.

You

177

Audience  (Avg)

1,982

Followers Tweets

On  average,  your  audience  tweets  0.4  times

per  day.

You

132

Audience  (Avg)

1,230

(Lifetime)Klout  Score

41%  of  your  total  followers  are  above  the

Worldwide  Klout  Score  of  40.

You

37.6

Audience  (Avg)

34.6

AUDIENCE  SUMMARYAUDIENCE  SUMMARY

On  average,  your  audience  is  followed  by  1,982

people  and  follows  1,658  people.

177Followers

40%  of  your  audience  has  between  100  and  500

followers.

Your  audience  is  included  in  other  Twitter  users'

lists  an  average  of  29  times.  The  top  1%  has

been  listed  an  average  of  1,032  times.

176Followers  in  this  Report

Audience  Follower  Distribution

49

70

26

1714

0  to  100 100  to  500 500  to  1,000 1,000  to  2,500 >  2,5000

10

20

30

40

50

60

70

80

CASE: Teknovisio - InBound sales

1 2 3 4 5SEO PPC CRO

ERP

1 2 3 4 5SEO PPC CRO

ERP

NO 1 WEEK

YES

30 MIN

30pv.&

Perinteinen kehitysmalli

1.  KPI triggeröityy 2.  Superflow saa tiedon 3.  Superflow luo tehtävän 4.  Tehtävä delegoidaan

GOOGLE ANALYTICS

SUPER FLOW

KPI Owner!

KPI Actor!

Muistettavaa:

- Linkitykset strategiaan - Analytiikat + analysointi - Asiakassuhteet

| Smarter data, Better Results

www.SuperAnalytics.fi !

@super_analytics Facebook.com/superanalytics

LinkedIn.com/company/super-analytics

Ville VirtanenSuper Salesman

ville@superanalytics.fi+358 (0) 50 50 500 13

linkedin.com/in/vileevirtanen@Vileevirtanen