Sony Corporation

By Kieren, James and Andy

Sony

TV/Film Technology MusicVideo Games

• Guber-Peters entertainment

• Columbia Pictures entertainment

• Left Bank Pictures

• Metro-Goldwyn-Mayer

• Multi screen Media

• Aiwa• iCyt Mission

Technology• Chip Plant• Hawk eye

innovations• Micronics

Inc• Sony

Ericsson• So-Net• Field

Emission Technlogies

• Sumitomo Electric

• Psygnosis Ltd• Eidetic Games• Naughty Dog• Incognito

Entertainment• Guerrilla

Games• Zipper

Interactive• Sigil Games• Evolution

Satudios• Bigbig studios• Media

Molecule• Sucker Punch

Studios• Gaikai• Square Enix• Cellius

• Music Centre Inc

• CBS Records

• Acuff-Rose Music

• Famous Music

• EMI Music Publishing

• Sony/ATV• Sony BMG

Where does sony music entertainment fit in?

As you can see, Music entertainment fits into the entertainment business of Sony corporation

Vertical Integration

Distribution

21 jump street was distributed by MGM (Metro-Goldwyn-Mayer) which Sony has 20% of the market share. The film was also distributed by Columbia Pictures which Sony bought in 1989, it is also on of the “big six” of the leading film makers of the film industry.

Music The original score of the film was by Mark Mothersbaugh who has worked on many other Sony films in the past. There were 21 songs featured in the film (with no actual cd released) which featured artists such as Foster the People, who are artists from Sony music.

Home Entertainment

Sony own Sony home entertainment which released the DVD and the Blue Ray version of 21 Jump Street. Selling the DVDs in the Sony Corporation will ensure that all the end profits stay within the company.

Advertising Sony created a game for 21 Jump Street to help promote the film, while the film was being promoted by the game, on the game title page there are linked to an iTunes page where you can pay to download the film and a link to an Amazon page where you can also purchase the film.

After the film was released

Budget $42 million

Box office $201,585,328

These figures show that the film was very successful. In North America the American Box Office got $13.2 million on its first day of release, it also got number one for 2 weeks in America and put the Universal film, The Lorax into second at the Box Office.

21 Jump streetHorizontal integration

The competitors in the same sector that Sony Corporation merges with..

Columbia

Sony licensing

MGM

Sony home entertainment

Sony Licensing

Sony licensing is owned by Sony corporation. This company buy the licenses for the different artists allowing Sony corporation to have permission to use their songs for a soundtrack to a film, advert, etc. An example of this in 21 Jump Street is Foster the people.

Columbia

Sony corporation bought Columbia in 1989. This company distributed the film 21 Jump street together with MGM (Metro-Goldwyn-Mayer) Pictures. This is also a major company for film production in the film industry.

MGM

Sony corporation owns 20% of MGM (Metro-Goldwyn-Mayer) Pictures. This company also distributes the film 21 Jump Street. Having two distributors merged that are both well established companies represents this film as a high quality film because both companies are being used to promote the film.

Sony home entertainment

Sony corporation completely owns Sony home entertainment. Sony home entertainment has release 21 Jump Street on DVD and on blue ray.

Having their own home entertainment company is a huge advantage for Sony, especially as the company is well established so it can sell products to well known stores.