South - The Rapid Growth Blueprint...The Rapid Growth Blueprint The Proven System For Putting Your...

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The Rapid Growth BlueprintThe Proven System For Putting Your Online Customer Acquisition On Autopilot. t:020 8144 4370 e:hello@south.co.uk

©Copyright 2015 South Design Ltd https://uk.linkedin.com/in/houlden www.south.co.uk/digital-marketing/

SELECT A TRAFFIC SOURCE

Email Marketing

SEO

Facebook Ads

ConversionRate

Google Adwords

Blogging

YouTube Ads

Step1LEAD MAGNET

Step2

40%

ConversionRate

FREEDOWNLOAD WITHEMAIL OPT-IN

Solves a specific problem

in your specific market

& offers immediate gratification

Retargeting

YES

TRIPWIRE

Step3

£5-20AT-COST CUSTOMERACQUISITION

Super low offer that

converts leads into

customers with a

high perceived value

and a high actual value

Email Follow-upRetargeting

YES

10%

ConversionRate

CORE OFFER

Step4

£50-200FLAGSHIP SERVICEOR PRODUCT

Your mid-range priced

flagship product or service

that is not an impulse buy

and will give your customers

the ”wow experience”

Email Follow-upRetargeting

YES

10%

PROFITMAXIMISER

Step5

SHOULD HAVE

10-30%

PROFIT MARGIN.EXAMPLES:

1. Immediate Upsells2. Cross-Sells3. Slack Adjusters4. Bundles and Kits5. Aliate/CPA Offers6. Premium Subscription

Email Follow-upRetargeting

YES

Retargeting

Email Marketing

Custom Audiences

Social Media

Blogging

CREATE ARETURN PATH