Speed

transcript

Speed: A broader view

James Alexander

September 20th 2012

Two ways to look at speed:•Instantaneous speed•Average speed

Speed – James Alexander

Mundane relativity

How much faster does the fast lane really go? Instantaneous vs. average

Do you feel it?

The earth is rotating at 67,000mph... How fast do you feel you are going?

Frame of reference

You do not know how fast you are moving...

...Until you look out of the window

Special relativity

Are there faster than light neutrinos? No, there is always a limit

Humans are limited

When we see or hear something, we can’t react for over 100ms

Efficient speed

Cheetah: Top speed 70mph

Thompson’s gazelle: Top speed 50mph

What do you focus on?Children and the elderly have slower response times

A conscious choice!

Limiting speed

Top speed of a Bugatti Veyron: 268mph

Man vs. Machine

Computers are better than humans

Does fast equal quality?

How fast do you want to be?

At the expense of quality?

Fastest in Europe

Do you need to focus on giving everyone a decent speed before pushing further?

Anticipation

How can we make the same speed seem faster?

Perception of speed

Does it matter how fast something is going if we can’t see it?

How to seem faster

The Oregon ducks wear strategically placed neon to dazzle opponents

When to be fast

People remember the ends of a journey more, so focus speed there?

Keep it consistent

If a line moves slowly toward the end, even if it moved swiftly at the start, customers express dissatisfaction with line, and even with the store

The fastest

China built a 30 story building in 15 days

Stop caring about speed

Consumers feel less stressed in a queue when there is an employee, or even an electronic screen present

Speed snobs?

We adapt to

every new advancement in speed. The boundaries of ‘fast’ and ‘slow’ shift constantly

Non-obvious sources of speed

Social news website Reddit.com was the first site to report the Aurora shootings, before all traditional news sources.

Is slower better?

If you slow down you can spot finer details and value different things

Make it automatic

From automatic muscle memory to automated computer systems, the key is developing a speed strategy

Intangible speed

What does speed smell like?

From a single perspective, develops an array of different aspects of speed

•Instantaneous speed•Average speed•Acceleration•Relative speed•Light speed•Efficient speed•Limited speed•Limiting speed•Speed as a choice•Human vs. Machine speed•Too much speed•Shared speed•Speed of anticipation•Perception of speed•Timing of speed•Consistent speed•Speed snobs•Automatic speed•Intangible speed

Speed

Technology