Slide 1

Speed: A broader view

James Alexander

September 20th 2012

Slide 2

Speed

Two ways to look at speed:•Instantaneous speed•Average speed

Speed – James Alexander

Slide 3

Mundane relativity

How much faster does the fast lane really go? Instantaneous vs. average

Speed – James Alexander

Slide 4

Do you feel it?

The earth is rotating at 67,000mph... How fast do you feel you are going?

Speed – James Alexander

Slide 5

Frame of reference

You do not know how fast you are moving...

...Until you look out of the window

Speed – James Alexander

Slide 6

Special relativity

Are there faster than light neutrinos? No, there is always a limit

Speed – James Alexander

Slide 7

Humans are limited

When we see or hear something, we can’t react for over 100ms

Speed – James Alexander

Slide 8

Efficient speed

Cheetah: Top speed 70mph

Thompson’s gazelle: Top speed 50mph

Speed – James Alexander

Slide 9

What do you focus on?Children and the elderly have slower response times

A conscious choice!

Speed – James Alexander

Slide 10

Limiting speed

Top speed of a Bugatti Veyron: 268mph

Speed – James Alexander

Slide 11

Man vs. Machine

Computers are better than humans

Speed – James Alexander

Slide 12

Does fast equal quality?

How fast do you want to be?

At the expense of quality?

Speed – James Alexander

Slide 13

Fastest in Europe

Do you need to focus on giving everyone a decent speed before pushing further?

Speed – James Alexander

Slide 14

Anticipation

How can we make the same speed seem faster?

Speed – James Alexander

Slide 15

Perception of speed

Does it matter how fast something is going if we can’t see it?

Speed – James Alexander

Slide 16

How to seem faster

The Oregon ducks wear strategically placed neon to dazzle opponents

Speed – James Alexander

Slide 17

When to be fast

People remember the ends of a journey more, so focus speed there?

Speed – James Alexander

Slide 18

Keep it consistent

Speed – James Alexander

If a line moves slowly toward the end, even if it moved swiftly at the start, customers express dissatisfaction with line, and even with the store

Slide 19

The fastest

China built a 30 story building in 15 days

Speed – James Alexander

Slide 20

Stop caring about speed

Consumers feel less stressed in a queue when there is an employee, or even an electronic screen present

Speed – James Alexander

Slide 21

Speed snobs?

We adapt to

every new advancement in speed. The boundaries of ‘fast’ and ‘slow’ shift constantly

Speed – James Alexander

Slide 22

Non-obvious sources of speed

Speed – James Alexander

Social news website Reddit.com was the first site to report the Aurora shootings, before all traditional news sources.

Slide 23

Is slower better?

If you slow down you can spot finer details and value different things

Speed – James Alexander

Slide 24

Make it automatic

Speed – James Alexander

From automatic muscle memory to automated computer systems, the key is developing a speed strategy

Slide 25

Intangible speed

Speed – James Alexander

What does speed smell like?

Slide 26

Speed

From a single perspective, develops an array of different aspects of speed

Speed – James Alexander

•Instantaneous speed•Average speed•Acceleration•Relative speed•Light speed•Efficient speed•Limited speed•Limiting speed•Speed as a choice•Human vs. Machine speed•Too much speed•Shared speed•Speed of anticipation•Perception of speed•Timing of speed•Consistent speed•Speed snobs•Automatic speed•Intangible speed