Slide 1
Speed: A broader view
James Alexander
September 20th 2012
Slide 2
Speed
Two ways to look at speed:•Instantaneous speed•Average speed
Speed – James Alexander
Slide 3
Mundane relativity
How much faster does the fast lane really go? Instantaneous vs. average
Speed – James Alexander
Slide 4
Do you feel it?
The earth is rotating at 67,000mph... How fast do you feel you are going?
Speed – James Alexander
Slide 5
Frame of reference
You do not know how fast you are moving...
...Until you look out of the window
Speed – James Alexander
Slide 6
Special relativity
Are there faster than light neutrinos? No, there is always a limit
Speed – James Alexander
Slide 7
Humans are limited
When we see or hear something, we can’t react for over 100ms
Speed – James Alexander
Slide 8
Efficient speed
Cheetah: Top speed 70mph
Thompson’s gazelle: Top speed 50mph
Speed – James Alexander
Slide 9
What do you focus on?Children and the elderly have slower response times
A conscious choice!
Speed – James Alexander
Slide 10
Limiting speed
Top speed of a Bugatti Veyron: 268mph
Speed – James Alexander
Slide 11
Man vs. Machine
Computers are better than humans
Speed – James Alexander
Slide 12
Does fast equal quality?
How fast do you want to be?
At the expense of quality?
Speed – James Alexander
Slide 13
Fastest in Europe
Do you need to focus on giving everyone a decent speed before pushing further?
Speed – James Alexander
Slide 14
Anticipation
How can we make the same speed seem faster?
Speed – James Alexander
Slide 15
Perception of speed
Does it matter how fast something is going if we can’t see it?
Speed – James Alexander
Slide 16
How to seem faster
The Oregon ducks wear strategically placed neon to dazzle opponents
Speed – James Alexander
Slide 17
When to be fast
People remember the ends of a journey more, so focus speed there?
Speed – James Alexander
Slide 18
Keep it consistent
Speed – James Alexander
If a line moves slowly toward the end, even if it moved swiftly at the start, customers express dissatisfaction with line, and even with the store
Slide 19
The fastest
China built a 30 story building in 15 days
Speed – James Alexander
Slide 20
Stop caring about speed
Consumers feel less stressed in a queue when there is an employee, or even an electronic screen present
Speed – James Alexander
Slide 21
Speed snobs?
We adapt to
every new advancement in speed. The boundaries of ‘fast’ and ‘slow’ shift constantly
Speed – James Alexander
Slide 22
Non-obvious sources of speed
Speed – James Alexander
Social news website Reddit.com was the first site to report the Aurora shootings, before all traditional news sources.
Slide 23
Is slower better?
If you slow down you can spot finer details and value different things
Speed – James Alexander
Slide 24
Make it automatic
Speed – James Alexander
From automatic muscle memory to automated computer systems, the key is developing a speed strategy
Slide 25
Intangible speed
Speed – James Alexander
What does speed smell like?
Slide 26
Speed
From a single perspective, develops an array of different aspects of speed
Speed – James Alexander
•Instantaneous speed•Average speed•Acceleration•Relative speed•Light speed•Efficient speed•Limited speed•Limiting speed•Speed as a choice•Human vs. Machine speed•Too much speed•Shared speed•Speed of anticipation•Perception of speed•Timing of speed•Consistent speed•Speed snobs•Automatic speed•Intangible speed