Sporty Heroes Deck_feb 2017

Post on 22-Jan-2018

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V I D E O I S K I N G

C O N T E N T M A R K E T I N G

LIMITED BUDGET

PROVING ROI

CREATING QUALITY ENGAGING CONTENT

LACK OF TIME

78 BILLION $

CONTENT MARKETING MARKETBrands and media are looking for native videos

BIGGEST CHALLENGES

Marketeerscontent needsare increasing

33% inContent

Marketing

Marketing Budgetin 2018

45 B $

Sports Sponsorship leads the Sport Market Growth with +5,3% CAGR (2011-15)

132 BSport MarketGates

MediaMerchandising

Spon

sors

hip

31%

29 M $22 M $ 43 M $

Lebron JamesMessi Nadal

0.7% goes to 10 World’s Highest-Paid Athletes

SPORT MARKET

Sport Sponsorship

90% EVENTS GET 90% OF THE BRANDS’ SPONSORSHIP BUDGET

VIDEO-MARKETPLACE

$400Damian Blaum $430Damian Blaum $500Redmond, J. $600Tony Mars

$500Ronnie Blum $920Peter Maston$805John Smith $350Connie Carter

AGE GENDER LOCATION SPORTS

LEVEL

INFLUENCE

GOALS

BRANDS

COST

VIDEO LENGHT

WISH LIST

CONTENT TAGS VALUES

Freemium Filter Options

LANGUAGE

Priority AccessDiscoverySelect your Favourite Videos or Athletes Video-Creators. Set Alerts.

Block an Athlete for1 month to get exclusive video-content production on-demand

ChallengesAsk our community to create content for you, by following your brief

BENEFITS

UNLIMITEDLEGAL RIGHTS

SAVETIME

SAVEMONEY

Worldwide

Multiplatform

Forever

HOW IT WORKS?

BRANDS

MEDIA

72 hMCN

ATHLETES

C2B PAYG FREEMIUM MODEL

Access toPremium Filters Unlimited

Challenges

Pre-pay10,000 €CREDIT PASS

UnlimitedAlerts

0 €

UnlimitedSearches

Discount over Video’s price

ExpressCart

Only 1Challenge(30 days)

Credit

Pay with your Pass.

with Bank Transfer

Only 1Alert

(30 days)

WHY ATHLETE GENERATED VIDEOS?

Kilian Jornet

AUTHENTICITY / REAL

HIGH VIRALITY POTENTIALFun, Awesome, Didactic, Inspiring

HIGH DEFINITION

REPRESENT VALUES

VARIETY OF STORIESabout travel, food, health, sports, adventures, etc

7 MILLION

SOCIAL MEDIALead The Conversation

& Increase Fan Engagement

POSShare Authentic

Recommendations

EVENTSSurprise your Guests

OUT DOOR ADSGet Attention & higher

Recall levels

BRANDS ARE THE NEW MEDIA

PRODUCT VRGive access to exclusive VR or 360º video content

EMAILINGSCommunity Engagement> 300% Conversion Rate

What can Brands do with athlete generated videos (AGV)?

AGV

BLOGImprove Rank position

(SEO)

EXTENDING AD’S MOMENTUMS

1 2 3 4 5 6 7 8 9 10

BRAND AWARENESS BRAND EXPERIENCE BRAND CONVERSATION

ADVERTISING

INFLUENCERS MARKETING

ATHLETES GENERATED VIDEOS (AGV)

SOCIAL SHARING

PAID MEDIA

PAID MEDIA OWNED MEDIA EARNED MEDIA

PLAYERSSports Focused

Generalist

AutomaticAgency Style

Serious

Cool

FOUNDERS + ADVISORS

Arnau Llop

CTO & Co-Founder

Paula Monroy

CEO & Founder

I T

MARKETINGArnaldo Muñoz

GM AirBnB(ES & PT)

Javier Arias

Partner Manager YouTube (UK)

Alex Dantart

Olapic’s Founder

Rodrigo Miranda

GM ISDI

Dionís Guzmán

MMA EMEA

Lluis Alonso

Business Analyst

Click on pictures to

2015 2016 2017 2018

Develop&

Betatesting

43 K $54 K $

100 K $

Financing

2 M $

ROADMAP

540 $

Feb

Mar

Apr

May

Jun

Jan

80 Influencers

500 Videos

For Sale

70 Leads &PartnersContacts

1,300Registered

Athletes50Brands& Media

30 TIER 1 CLUBS

MILESTONES

Incorporation

150 USAgencies, Brands,

Media, Partnerships

Jul

Aug

Sep

2 Challenges16 videos

50k 5 4 0 K $★ PRODUCT: IT, UX & UI★ LEGAL & TAXES Strategy

Thank You!Contact: paula.monroy@sportyheroes.com+34 690 64 64 22