Spring 2013 Collection

Cindy AlcalaEmily Edwards

Joy LinLiza Pavlova

MDSE 1650.302-Spring 2013 Apparel Line Project

Bella Matiz

Spring 2013 Collection

Cindy Al

Analysis of Spring 2013 GarmentGarment Scenario• Traditional Department Store• Women’s Long Sleeve Button Down Career Top• 100% Cotton• Department Price $75• Best Seller• Carried in Winter White and Blackest Black

Strengths/ Opportunities• Price is affordable for middle class shoppers• Does not require dry cleaning• Breathable Fabric perfect for Spring and Summer

Weaknesses/ Challenges• Only comes in two colors• Has a propensity to wrinkle• Fabric weakens on exposure to light

Target Market: 18-34 year old woman seeking current fashion

trends

Demographic:18-34 year old woman

College educatedIndependent woman

Psychographics:Hip, sexy, sophisticate, body conscious woman who

takes pride in her appearanceAppreciates current fashion and high quality at a

competitive price

Competitors:Dillard's, Macy’s, JC Penney

Target Market Profile

• Modern, chic looks• Crisp, tailored fabrics• Soft, muted pastels

Bella MatizSpring 2013 Concept Board

Fall 2012 Apparel Line