Square melon About Online Video

transcript

Square Melon #digital

Brussels March 29th 2011Bert Van Wassenhove - Chief Digital O!cer Square Melon

@ibert

Online Video

zondag 27 maart 2011

Attract, Be found, Engage & Build a relationshipby means of internet video

What are we going to discuss today

•A brief history of video

•Video input/output

•How can we use video to reach our goals

•Attract

•Be found

•Engage•Build a relationship

•Making video

A brief history of video

Video input/output

Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen

Movies

TV Series / Documentaries

Commercials / Infomercials

Web video / Content

Consumer Content

Personal live streaming

h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF

Movies

Web video / Content

Consumer Content

Professional Content goesto smaller screens

Movies

Web video / Content

Consumer Content

Professional Content goesto smaller screens

Consumer Content goesto bigger screens

TIME FOR A BREAK

How can we use video to reach our goals

Reaching Goals: AttractVideo integrated in a game.

Reaching Goals: AttractProjection for “De Post”.

Reaching Goals: Be found

YouTube is the second biggest search engine, so it’s as important to have a YouTube presence as it is to have a website.

h"p://www.youtube.com/watch?v=bHVOxhEpjp0zondag 27 maart 2011

Reaching Goals: Engage

BMW Films, if you were not a BMW fan before you will be now ...

h"p://www.youtube.com/watch?v=PKYUtUw-‐8ig

Reaching Goals: Build a relationship

Build your own TV channel online. Relevant content is key. But remember, making good video does not come for "ee.

h"p://www.youtube.com/user/BrianSolisTV

Making good video

•Video is not cheap, but doesn’t cost a fortune either

•Work with professionals, all talents are available as "eelancers (avoid overhead)

•Famous directors/actors may not be as “unreachable” as you think

•Think about the delivery platform:

•Bandwidth•Speed (uninterrupted experience)

•Multi-platform (including mobile)

•Social sharing (YouTube, Facebook, ...)

Making Good Video

Thank you for your attention

Bert Van Wassenhove - Chief Digital O!cer Square Melon- @ibertzondag 27 maart 2011

Square melon About Online Video

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