Stages

Target group & the store

-Finding the store

-Finding the idea on what to improve

-Finding the right target groups

The idea

-Lyngby storcenter hard to navigate

-Only five info screens

-A lot of shops

Testing & the prototype

-Asking people to locate specific stores, interviews

-Adding more info screens

-Making info screens better, more interactive and including an app

http://www.youtube.com/watch?v=99RAUxI9vkw

The final product

- New fresh look on the interactive info screens

- Advertisement video

- Simplifying the process of finding stores and discounts to make Lyngby storcenter more attractive to the customers

Questions?