Stakeholder Analysis in Project

Management

Prepared by Bes M. Calub, May 2012

Who are stakeholders?

- People, groups or organizations who are affected by or can affect a project or a decision.

Prepared by Bes M. Calub, May 2012

Stakeholder interests:

- something that is important for people, groups or organizations because it affects their needs and goals.

Prepared by Bes M. Calub, May 2012

Stakeholder influence:

- Refers to the power, authority or control over resources or over other stakeholders

Prepared by Bes M. Calub, May 2012

What is stakeholder analysis?

The process of identifying the people, groups,

and institutions that will affect or can be

affected by a project positively or negatively.

Prepared by Bes M. Calub, May 2012

What is stakeholder analysis?

The process to analyze the stakeholders’

interests, influence problems likely to be

encountered and strategies to solve them.

Prepared by Bes M. Calub, May 2012

Stakeholders to be

involved in Project

Management

Stakeholder’sInterest in the

Project

Stakeholder’s Influence Over

the Project

*Stakeholder’s interest: indicate if low or high; explain why it is low or high**Stakeholder’s influence: indicate if low or high; explain why it is low or high

Stakeholder Matrix

Stakeholders to be involved in Project

Management

Stakeholder’sInterest in the Project

Stakeholder’s Influence Over the Project

VillagersHigh

Because they will be moved out of the area where the road will be built.

LowBecause they know they have to follow or else….

*Stakeholder’s interest: indicate if low or high; explain why it is low or high**Stakeholder’s influence: indicate if low or high; explain why it is low or high

Simple Stakeholder AnalysisExample: Project to build a road

Group Exercise (20 min)

Part 1

Fill in the Stakeholder Matrix.

Identify the five most important stakeholders in your Proposed Project

Rate the stakeholders’ main interests and influence whether “low” or “high”. Explain why.

Group Exercise (0 min)

Group Exercise (20 min)

Part 2

Copy the names of your stakeholders in oval cards.

Insert the cards in the Stakeholder Map

Keep your group output for presentation later.

High

High

LowInfluence

Make a List of stakeholders (one card, one stakeholder)

Interest

1

2

3

4

5

Stakeholder Map

High

LowInfluence

High

Interest

Stakeholder Map…what does it mean?

High

LowInfluence High

Interest

Key players

Very interested in the project, and high impact on decision-making

* Should be closely involved throughout to ensure their support

Stakeholders Map:Types and Levels of Stakeholder Involvement

High

LowInfluence High

Interest

Key subjects

Very interested in the project, but little influence

Less impact on decision-making

*Require special efforts to ensure that needs are met and participation is meaningful

High

LowInfluence High

Interest

Key setters

Not so interested in the project, but has high influence.

Impact on decision making Could be a risk?

* Need to be kept informed and views acknowledged

High

LowInfluence

High

Interest

Crowd

Less important

*Unlikely to be closely involved in the project and no special strategies are required

Thank You!