Affiliate Summit West 2010

Start Monetizing Your Blog Today

Moderator: Marty Fahncke, FawnKey & AssociatesKristin Kinsey, MadHatter ConsultingTricia Meyer, MeyerTech, LLCCarolyn Tang, ShareASale.com

Agenda

• Affiliate Marketing 101• Stakeholders• Evaluating Merchants• Types of Creative• The Affiliate Site• Extreme Site Makeover• Resources• Contact Info

The “Network”

Carolyn TangDirector of Client ServicesShareASale.com

Affiliate Marketing 101Merchants partner with a third-party entity with the purpose of getting traffic

• Websites: Blogs, incentive sites, community, etc.• E-mail marketers• PPC search marketers

Compensation is performance-based• Percentage of completed sale• Cost per completed lead

Stakeholders: The MerchantThe merchant site is where the consumer completes an action, like a sale or a lead.

Stakeholders: The AffiliateThe affiliate drives the consumer to the merchant.

Stakeholders: The NetworkThe network tracks the consumer from the affiliate site to the merchant site, and sends the check.

Evaluating Merchants- Solid site with relevant, in-stock offerings

- Positive Earnings-Per-Click (EPC) How much does the merchant pay out, on average, per 100 clicks?

- Low reversal rate

- Fair number of return days

- Active and responsive affiliate management

Types of Creative: Banners & TextText links, product images, logos…

Types of Creative: WidgetsDynamic, trackable interactive banners updated by the merchant

Types of Creative: VideoTrackable, shareable video ads can be uploaded by merchants and/or affiliates

Types of Creative: Product DatafeedEach row is a product, each column is one characteristic of the product: SKU, name, price, tracking link, etc.

Types of Creative: Offline AdsPayPerCall technology enables affiliates to drive traffic to merchant call centers

The “Affiliate”

Tricia MeyerOwnerMeyerTech, LLC/Sunshine Rewards

Walking Through a Niche Blog

Google Adsense

Standard Banners

Specific Products

eBay

Widgets

Other Ways to Monetize

• Video• GoldenCan• CPA Network Ads• Coupons.com• CPM Ads

The “Manager”

Kristin KinseyOwner/FounderMadHatter Consulting, Inc.

What is the Manger’s Role?

• Contact for Merchant• Sales Info (Best Sellers, Demographics, Hot Picks, ect)• Links• Commission• Tracking• Help!• Resources

What is an OPM?

• Outsourced Program Manager• Why it’s important to work closely with Your OPM?• Relationship Building• Tools and Resources

Extreme Site Makeover!

ResourcesForum.ABestWeb.com – The largest Affiliate Marketing Community Forum for Merchants and Affiliates to learn and grow together.

AffiliateSummit.com – The best affiliate marketing conference! Affiliate Summit takes place twice a year, one on the east coast, and one in west coast (Las Vegas January 17-19, 2010)

GeekCast.com – Podcasts for the true geeks! A large number of shows devoted to affiliate marketing.

Revenews.com – With contributors from all sides, this is truly and acceptional resource and a great way to stay on top of the issues.

InternetRetailer.com – Keep up to date on all of your favorite eCommerce merchants, eCommerce News, and events.

FeedFront.com – A magazine devoted to affiliate marketing. Writers are contributors throughout the industry with their opinions, information, and tips.

TheSEOBook.com – A great read for anyone wanting to improve their SEO tactics, from beginners up, this one is well worth the investment.

Questions/Comments?

Carolyn Kristin Tricia

Contact InformationMarty Fahnke

Kristin Kinsey (the Manager)MadHatterConsulting.comPresident/CEOEmail: kk@madhatterconsulting.comTwitter: @KCPhone: 877.222.4481 x 111Blog: blog.madhatterconsulting.com affiliate.madhatterconsulting.com

Tricia Meyer (the Blogging Affiliate)MeyerTech, LLC/Sunshine RewardsOwnerEmail: tricia@sunshinerewards.comTwitter: @sunshineTriciaBlog: www.tricia.me

Carolyn Tang (the Network)ShareASale.comDirector of Client ServicesEmail: ctang@shareasale.comTwitter: @catangoPhone: 312-321-0487 x 113Blog: blog.shareasale.com