Wearable Tech + IoT: Trends, business modeling

Mark Melnykowycz

Startup Camp Switzerland 2014 February 8th, 2014 Basel, Switzerland

mark@idezo.ch / @transmeidazh / @americanpeyote

Sensor Development Art Mobile UX/AR Storytelling

Lost In Reality Ghosts of Venice

Transmedia Zurich Empa

Wearable Sensors

Idea Flow

Evolution of Materials

IC Design / Production Material Library Influence on wearables

Conformable Sensors

Flexible sensors Future applications

Sensor Technology

Sensor use Wearables landscape

Product Development

Business Modeling

Connection Evolution

Wearable Tech Europe Munich 2014

50 billion device target by ~2020 Multiple wearable sensor devices Multiple use cases to design for Multiple data service models to create

Nick Hunn – Wifore Consulting Neil Cox – Intel Corporation

Volker Prüller – Texas Instruments

https://www.wearable-technologies.com/2014/02/video-2014-wearable-technologies-conference-europe/

Connected Device Evolution

50 Billion

Quantified User

Quantified Self

IoT

Data

User Experience

Wearable Computing

Sensors / Actuators

Product Development

Application Development

Does Wearable make the difference?

Wrist-band Form Factor

http://www.keliwei.com/english/products/products.asp?leibieid=38

Technology and User Experience

*http://www.macworld.com/article/2090829/apple-executives-on-the-mac-at-30-the-mac-keeps-going-forever.html

“The reason OS X has a different interface than iOS isn’t because one came after the other or because this one’s old and this one’s new,” Federighi said. Instead, it’s because using a mouse and keyboard just isn’t the same as tapping with your finger. “This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice.*

-Apple senior vice president of software engineering Craig Federighi

iOS

O

SX

Win

dow

s 8.

1

Sensors Basics

Translates physical interaction into electrical signal

Time Acceleration GPS Compass …

Direction/Amplitude Global Position Orientation Speed …

Sensors Output

Sensor Materials Evolution

Integrated Circuits Layered designs

Vapor deposition / etching

Hard materials Silicon

PVD / Metals

Oxides Doped Ceramics PZT

Quartz

Pressure Sensor Acceleration Sensor

Surface micromachining

Wearable Sensors

Wearable Activity Tracking Quantified Self

http://amiigo.co/

ION Glasses

Angel

Heart rate Skin temp. Blood oxygen Physical activity

Acoustical Optical Acceleration Temperature

Fitbit

Current Trends

Personal Tracking

2nd/3rd Screen

runtastic Mobile World Congress 2013

Quantified Self

Quantified User

Quantified Self

Device Tracking and Data Interpretation

Self-Tracking and Data Analysis

Data trends Low/Medium Accuracy

Continuous tracking Sensor fusion User Data Profile Low/Medium/High Accuracy Smart App

User State Determination

Location

Time

Heart Rate

Sensor Inputs/Fusion

User State Position

Application User Experience

…? Sensor Hub

User – Data Pipeline

API

Sensors / Actuators

Data

Data Digestion / Algorithms

Interpretation

Business Modeling for Wearable Tech / IoT

User Experience

Application / Experience

Development

Data

Sensors / Actuators

Who What How

Business Modeling - BMC

Define key elements of your business idea and how to execute it

http://www.businessmodelgeneration.com/

Wearable Tech / IoT Variation

Emerging Technologies

Conductive Polymer Composites (CPC)

Plastic Optical Fibers

(POF) Piezoresistive Highly flexible Conformable 3D Printing

Transparent Light transmission Optical interaction

Nano Technologies

Flexible electrodes Stretchable circuits

Improved Integration

Conformable Designs

New Use Cases

Conductive Polymer Composite (CPC)

Elastic non-conductive matrix

Conductive filler

Thermoplastic Polymer Elastomer Ink

Carbon Black Graphene Silver Silver-coated

Easy to process Form into shapes Low material costs

Tune mechanical and electrical properties

Thin coatings Sheets Fibers, etc.

Piezoresistive Sensor Principle

R1

R2 R2 > R2

R. Rosner; Conductive Materials for ESD Applications, http://www.ce-mag.com/archive/01/Spring/Rosner.html

ε1 High-stretch strain sensor ability

CPC Configurations

R1

R2 R2 > R2

ε1

R1 R2

R2 < R2

Extension

Compression

Deflection

CPC Sensor Examples

http://theglovesproject.com/

http://sensorwiki.org/

Control glove with deflection sensors for natural interaction with connected devices

Tekscan

Foot impact force measurement

Bend Sensor®

3D Printing of CPC*

*Leigh SJ, Bradley RJ, Purssell CP, Billson DR, Hutchins DA (2012) A Simple, Low-Cost Conductive Composite Material for 3D Printing of Electronic Sensors. PLoS ONE 7(11): e49365. doi:10.1371/journal.pone.0049365

Fusion Deposition Modeling (FDM) with consumer grade 3D printer (BFB3000)

Thermoplastic matrix of polycaprolactone (PCL) / Carbon Black (15 wt%)

3D printing of electrical components will help enable integrated prototyping of sensor / structural components of new products

C. Mattmann, Sensors 2008

Flexible Sensor Applications

C. Mattmann, 2006

Betou, 2010

R. Bartalesi 2007

Plastic Optical Fibers (POF)

1Krehel  et  al.  “Characteriza0on  of  Flexible  Copolymer  Op0cal  Fibers  for  Force  Sensing  Applica0ons”  Sensors,  2013,  13,  11956  –  11968  2Rothmaier  et  al.  “Photonic  tex<les  for  pulse  oximetry”  Op<cs  Express,  Vol.  16,  Issue  17,  pp.  12973-­‐12986  (2008)  

Transparent copolymer materials

Change in light intensity coupled with mechanical deformation1

Two fibers transmit light to the finger tissue, and receptors receive the transmitted light

Arterial oxygen saturation SpO2 calculated

(2)

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Conatct

mark@idezo.ch Lostinreality.net GhostsofVenice.it @transmediazh / @americanpeyote #WTCanvas