Post on 21-Oct-2014
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“A lot is not a number” (c) me
There is no Growth without a Product
New kind of product
First you need to get traffic, before you start optimising it
Make them stay
Boil it down
1 person per metric
Be boring
... but creative
Eat Clean
For the F&%K sake please
!
FOCUS
Buy cheap - Sell expensive
Growth is never “Done”
Growth is not a trick - it is a process
Answering top 5 questions:
• You first traffic source is your address book
• Email is not dead, USE IT!
• Blog is the best SEO and community creation tool
• Don’t bother to A/B test if you don’t have traffic
• Facebook page is Useless
Create:
• List of your assumptions
• Funnel (optimise from the top)
• Personas + Cohorts
• Communication messages
• Split tests
• Retention measuring tools
• Viral map
• List of all traffic sources you could potentially use
Understand:
• CAC
• LTV=ARPU*LifeTime
• Churn rate
Corporate PR Product PR Paid User Acquisition
Appstore SEO Event Management
Social Media Marketing
Guerilla Marketing
Community Management
Partnerships
Email Marketing
Activities
Tools !User Tracking http://www.totango.com/ http://unbounce.com/ http://mixrank.com/ https://www.kissmetrics.com/ http://www.crazyegg.com/ http://www.clicktale.com/ http://bounceexchange.com/ !SEO http://moz.com/ !Sharing content and content management bufferapp.com https://colibri.io/ http://clicktotweet.com/ image sharer http://sumome.com/app/image-sharer !A/b testing https://www.optimizely.com/ !Lead acquisition: http://www.paywithatweet.com/ https://vwo.com/ !Surveys: https://qualaroo.com/ !My fav!!! Excel Mailchimp Bitly Google Link Builder https://support.google.com/analytics/answer/1033867?hl=en Launchrock
* a few metrics as possible * same names in every tool * triggered by the same logic in code
(c) Andreas Klinger
Links
• “The definitive guide to Growth Hacking” http://quicksprout.uberflip.com/i/174558
• Ten Things I Learned Researching Ten of the World’s Fastest Growing Startups http://bit.ly/10thingsgrowth
• Startup Metrics, love story http://www.slideshare.net/andreasklinger/startup-metrics-a-love-story