Post on 10-Apr-2018
transcript
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PROJECT DONE BY :AMRITA CHATTERJEE
ARKA ROY
CHOWDHURY
DEBJEET CHATTERJEE
JOSHITA ROY
KAUSTAV CHATTERJEE
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Aerated soft drink" specifies non-alcoholic
beverage containing water and a flavouring
agent, available with sugars or with non-
caloric sweeteners and carbon-dioxide.
Its invention dates back to late 18th century.
Different flavours are available like COLA,
ORANGE, LIME, APPLE, etc.
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The market is worth Rs.5000 crores with
growth rate of around 10-15%.
Coca cola India & Pepsico dominate Indian
market.
Market for carbonated drinks is stagnating.
Facing tough competition with non-aerated soft
drinks and fruit juices. Innovations required to be successful.
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Aerated soft drinks are 61-62% of the total soft
drinks market.
Production increased from 5670 million(2006)to 6230 million bottles(2007).
Annual per capita consumption in India is 6
bottles vis-a-vis 340 bottles in the U.S.
Pesticide controversies affected CSD.
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Brand strength.
Distribution network.
Advertising expenditure.
Perceived value of product.
Visibility at retail locations.
Available in various volume.
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ANALYSIS :From the survey it was found that amongst 60 respondents :
i) 44% of the respondents consume 1 to 3 CSD per week.
ii) 23% of the respondents consume 3 to 5 CSD per week.
iii) 19% of the respondents consume 5 to 7 CSD per week.
iv) 14% of the respondents consume more than 7 CSD per week.
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ANALYSIS :
From the survey it was found that amongst 60 respondents :
i) 48% of the consumers choose coloured CSD.
ii) 52% of the consumers choose clear CSD.
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ANALYSIS :
From the survey it was found that amongst 60 respondents :
44% of the consumers choose COLA flavour.
35% of the consumers choose LEMON flavour.
21% of the consumers choose FRUIT flavour.
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ANALYSIS :
From the survey it was found that amongst 60 respondents :
Major share of the market is taken by SPRITE & COCA COLA.
Least share of the market is taken by PEPSI.
SPRITE
COCA COLA
7UP
THUMS UP
LIMCA
FANTA
MIRINDA
PEPSI
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ANALYSIS :
From the survey it was found that amongst 60 respondents :
i) 30% of the respondents usually consumes 200 ml CSD.
ii) 40% of the respondents usually consumes 300 ml CSD.
iii) 18% of the respondents usually consumes 500 ml CSD.
iv) 12% of the respondents usually consumes 2000 ml CSD.
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ANALYSIS :
From the survey it was found that amongst 60 respondents :
i) 31 consumers think it is safe to consume.
ii) 12 consumers think it is not safe.
iii) 16 consumers do not have idea.
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0
1
2
3
4
5
6
7
8
coke pepsi thums
up
7up spr ite limca mirinda fanta
ANALYSIS :
From the survey it was found that amongst 60 respondents :
i) SPRITE is in the first position
ii) MIRINDA is in the last position
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0
1
2
3
4
5
6
7
8
9
coke pepsi thums up 7up sprite limca mirinda fanta
ANALYSIS:
From the survey it was found that amongst 60 respondents :
SPRITE is in the first position
MIRINDAis in the last position
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5.6
5.8
6
6.26.4
6.6
6.8
7
7.2
7.47.6
coke pepsi thumsup 7up spr ite limca mirinda fanta
ANALYSIS :
From the survey it was found that amongst 60 respondents :
LIMCA is in the first position
MIRINDA is in the last position
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6.3
6.4
6.5
6.6
6.7
6.8
6.9
7
7.1
coke pepsi thums up 7up sprite limca mirinda fanta
ANALYSIS:
From the survey it was found that amongst 60 respondents :
COCACOLA is in the first position
FANTA is in the last position
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Majority of the consumers (44%) consume CSD
occasionally (1 to 3 times in a week).
Most consumers (52%) prefers clearsoft drinks.
COLA is more preferred than other flavours.
SPRITE is most preferred & PEPSI is the least preferred
brand.
Major portion (40%) of consumers consume 300 ml.l
bottle.
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