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1
Electronic Commerce- Overview –
KAIST EC Lecture
September 3, 2002
Jae Kyu Lee (jklee@kgsm.kaist.ac.kr)
Graduate School of ManagementKorea Advanced Institute of Science and Technology
2KAIST EC 2002 Fall – Overview Jae Kyu Lee
Table of ContentsTable of Contents
The Internet, Intranet and Extranet
Jargons and Business Models in EC
Statistics and Forecasts
Key Happenings in EC
B2C vs. B2B
Dilemmas in EC
EC Strategy in Slow Economy
Types of Exchanges
E-Procurement Strategies
Key Prospects in 2001
EC and MIS
3KAIST EC 2002 Fall – Overview Jae Kyu Lee
The Internet The InternetHypertext and World Wide Web on TCP/IP
Multi-media: text, voice, image and video
No Charge on Backbone usage
Internet Service Provider (ISP)
Platform of e-Commerce
Seller Buyer
The
Internet
4KAIST EC 2002 Fall – Overview Jae Kyu Lee
History of the Internet – Worldwide[www.isc.org/ds/host-count-history.html]
Host Counts Remarks
1969: 1 . ARPANET1971: 23 . Universities1974: 621982: 2351983: 500 . TCP/IP(Transmission Control Protocol1984: 1,000 /Internet Protocol1986: 5,0001987: 20,0001989. 1. 80,000 . NSFNET .T1(1.5Mbps)1991. 1. 376,000 . CIX founded(Commercial Internet Exchange)1992. 1. 727,000 . WWW(World Wide Web) . T3(45Mbps)1993. 1. 1,313,0001994. 1. 2,217,000 . Electronic Shopping Emerged1995. 1. 5,846,0001996. 1. 14,352,000 . Cyberbank Emerged1997. 1. 21,819,000 . SET Standard Announced1998. 1. 29,670,000 . B2B EC and Exchanges1999. 1. 43,230,000 . SCM and Private Exchanges2000. 1. 72,398,092 2001. 1. 109,574,429
5KAIST EC 2002 Fall – Overview Jae Kyu Lee
Internet Statistics in Korea(Stat.nic.or.kr; June 2002)
Internet Statistics in Korea(Stat.nic.or.kr; June 2002)
Users:
June 2002: 25,650 K (58% of 6 year old persons)
Dec 2001: 24,380 K (1.4% increased since then)
• Near Saturation
Gender
Male: 14,050 K (54.9%) ; Female: 11,600 K (45.1%)
Oct ’99 : 66.9% vs. 33.1%
Usage Level by Age
6-19 years old: 93.4%; 20s: 86%; 30s:66.7%; 40s: 38.9%; 50s: 9.6%
Usage by Occupation
Students (94.9%), Secretary (81.2%), Professional (80.9%),
Housewife (37.1%), Blue Color (29.2%), Unemployed and others (31.1%)[Source: http://www.nic.or.kr/cgi-bin/EnterBoard/enboard.cgi?dbname=snews&ActionID=12&index=156&tempfilename=snewsV.html]
국내 인터넷동계관련 사이트 : http://stat.nic.or.kr/statlist.html
6KAIST EC 2002 Fall – Overview Jae Kyu Lee
Internet Tools
Hypertext(and Hypermedia) and World Wide Web
XML (eXtensible Markup Language)
Semantic Web
E-Mail, File Transfer, and Chatting
Bulletin Board and Community Solutions
Search, Portal, Comparison and Agent
Internet Telephony
Video on Demand; Audio on Demand
Common Gateway Interface
Java
Security, PKI and Intranet/Extranet
Packet-CDMA; Mobile GPRS (General Packet Radio Service)
7KAIST EC 2002 Fall – Overview Jae Kyu Lee
Security: Intranet and ExtranetSecurity: Intranet and Extranet
Extranet = Extended Intranet
Platform of B2B EC
Internet
Suppliers
Distributors
Customers
Manufacturer Extranet
Intranet
Intranet
Firewall
Firewall
8KAIST EC 2002 Fall – Overview Jae Kyu Lee
Major Business PressuresMajor Business Pressures
Market and
economic pressures
Strong competition
Global economy
Regional trade agreements (e.g. NAFTA)
Extremely low labor cost in some countries
Frequent and significant changes in markets
Increased power of consumers
9KAIST EC 2002 Fall – Overview Jae Kyu Lee
Major Business Pressures (cont.)Major Business Pressures (cont.)
Societal and environmental pressures
Changing nature of workforce
Government deregulation of banking and other services
Shrinking government subsidies
Increased importance of ethical and legal issues
Increased social responsibility of organizations
Rapid political changes
10KAIST EC 2002 Fall – Overview Jae Kyu Lee
Major Business Pressures (cont.)Major Business Pressures (cont.)
Technological pressures
Rapid technological obsolescence
Increase innovations and new technologies
Information overload
Rapid decline in technology cost vs. performance ratio
11KAIST EC 2002 Fall – Overview Jae Kyu Lee
Organizational ResponsesOrganizational Responses
Strategic systems
Continuous improvement efforts
Business process reengineering (BPR)
Business Alliances
using Electronic commerce
Organizational Responses
Framework for Organizational and Societal Impacts of Information Technology
Management
and
Business Process
Organization
Structure and the
Corporate Culture
Individual
and Roles
Information
Technology
The Organization’s
Strategy
External Environment, Social, Economic, Political, etc
13KAIST EC 2002 Fall – Overview Jae Kyu Lee
Reducing cycle time and time to market
Empowerment of employees and collaborative work
Supply chain improvements Mass customization Change management
Benefits of EC
14KAIST EC 2002 Fall – Overview Jae Kyu Lee
Figure 1-1The Dimensions of Electronic Commerce
Figure 1-1The Dimensions of Electronic Commerce
Source: Choi et al. (1997), p. 18.
15KAIST EC 2002 Fall – Overview Jae Kyu Lee
Opening Vignette:Qantas Airways
Opening Vignette:Qantas Airways
Business-to-business (B2B) E-marketplace member
Business-to-customer (B2C): Online booking & wireless communications
Business-to-employee (B2E): Online training & banking
16KAIST EC 2002 Fall – Overview Jae Kyu Lee
Business Models (cont.)Business Models (cont.)
Orbis Corporation:•Retail Catalog Service•Cost of One Picture:AUD 150•Cycle Time: 4-6 Weeks
17KAIST EC 2002 Fall – Overview Jae Kyu Lee
Business Models (cont.)Business Models (cont.)Orbis Corporation
Cost:
30-40% down
Cycle Time:
50-70%
shorter
18KAIST EC 2002 Fall – Overview Jae Kyu Lee
Jargons in E-CommerceJargons in E-Commerce
Online Advertisement, E-Marketplaces
B2C, C2C, B2B, B2E, G2B, P2P EC
Auction, Reverse Auction and Exchanges
SCM, eLogistics and Collaborative Commerce (CPFR)
CRM and Web Mining
E-Procurement and Integration with ERP
E-Hub and ASP
XML/EDI and Software Agents
E-Service: Banking, Stock Trading, Insurance, and
Travel Agency
E-Payment, Certificate
E-Transformation
19KAIST EC 2002 Fall – Overview Jae Kyu Lee
Timmers’ e-Business ModelsTimmers’ e-Business Models
Yahoo, Comparison Shopping
Verisign
Fedex, UPS
e-Bay
Amazon
eHub
Exchanges
Missed e-Transformation
20KAIST EC 2002 Fall – Overview Jae Kyu Lee
eTransformation of Traditional Business
eTransformation of Traditional Business
Bricks & Mortar
Pure Clicks
Clicks & Mortar
Reengineer Traditional Way of Doing Business
• Replace Offline Inefficiency• Supplement the Traditional Channels
• Online and Offline Synergy
• Online Only• Dis-intermediation• Channel Conflict
Traditional Business
Focus of eTransformation: Boost Online Sales; Reduce Cost; Resolve the Channel Conflict
21KAIST EC 2002 Fall – Overview Jae Kyu Lee
eCommerce Business Models (Turban, Table 1.1, p.9)
eCommerce Business Models (Turban, Table 1.1, p.9)
중개형 (Brokerage)
광고형 (Advertising)
정보중개형 (Informediary)
상인형 (Merchant)
제조업자형 (Manufacturer)
제휴형 (Affiliate)
공동체형 (Community)
등록형 (Subscription)
사용료형 (Utility) – Pay by the byte
22KAIST EC 2002 Fall – Overview Jae Kyu Lee
Business Models (Turban Ch. 1)Business Models (Turban Ch. 1)
Name your price
Find the best price
Dynamic brokering
Affiliate marketing
Group purchasing
Electronic tendering systems
Online auctions
Customization and personalization
Electronic marketplaces and exchanges
Supply chain improvers
Collaborative commerce
23KAIST EC 2002 Fall – Overview Jae Kyu Lee
Comparative Estimates: Worldwide Total eCommerce
Comparative Estimates: Worldwide Total eCommerce
(billions $)
2000 2001 2002 2003 2004
eMarketer 286 550 1,007 1,792 3,203
International Data Corp. 1,000 2,800
ActivMedia Research 132 283 533 963 1,462
Forrester Research 657 1,234 2,231 3,980 6,790
Goldman Sachs & Co. 595 1,234 2,174 3,480 5,335
Ovum 247 393 624 991 1,619
Source : eMarketer, 2001
24KAIST EC 2002 Fall – Overview Jae Kyu Lee
From B2C To B2B From B2C To B2B
Worldwide eComemrce Market
Worldwide eComemrce Market
177.7
116.5
78
50.7
31
114.5
978.4
526.4
270.9
138.8
64.8
22
1317.3
733.6
300.1
217.8
111.4
50.4
0 200 400 600 800 1000 1200 1400
2003
2002
2001
2000
99
98
B2B
B2C
*2000~2003 : Forecasts($Billion)
Source: IDC
25KAIST EC 2002 Fall – Overview Jae Kyu Lee
Comparative Estimates of B2B (eMarketer, April 20, 2001: Note different past record)
Comparative Estimates of B2B (eMarketer, April 20, 2001: Note different past record)
26KAIST EC 2002 Fall – Overview Jae Kyu Lee
Percentage of Online Seeking and Purchasing Frequence [2000]
Percentage of Online Seeking and Purchasing Frequence [2000]
Items purchased online(Respodnets # = 645)
Dichotomy Percentage of responses
1 Software 14.82 Books 13.43 Hardware 12.44 Music 10.65 Travel 7.76 Video 4.07 Magazines 3.88 Electronics 3.69 Apparel 3.510 Flowers 3.411 Banking 3.112 Others 3.113 Investments3.014 Concerts 2.515 Do not 2.516 Quotes 2.317 Recreation 1.318 Autos 1.119 Wine 0.620 Generic 0.621 Insurance 0.622 Real estate 0.523 Jewelry 0.424 Brand 0.325 Legal 0.326 Metals 0.2
Items Seeked for with intent to buy(Respodnets # = 645)
Dichotomy Percentage of responses
1 Hardware 12.32 Software 11.73 Books 10.14 Music 18.95 Travel 8.26 Electronics 5.77 Video 4.38 Apparel 4.09 Magazines 3.910 Quotes 3.611 Banking 3.412 Autos 3.213 Investments 3.014 Flowers 2.715 Concerts 2.716 Recreation 2.617 Real estate 2.418 Others 2.119 Insurance 1.220 Wine 0.921 Generic 0.722 Brand 0.723 Jewelry 0.624 Legal 0.625 Metals 0.326 Do not 0.2
27KAIST EC 2002 Fall – Overview Jae Kyu Lee
Percentage of online Purchasing FrequencyPercentage of online Purchasing Frequency
Items purchased online (Korea)
Percentage Distribution of E-Commerce Sales
1 Hardware 30.0 2 Electronics 22.2 3 Book 5.7 4 Household commodities 5.7 5 Travel 5.2 6 Clothing and clothing accessories 3.4 7 Toy 3.1 8 Software 3.0 9 Cosmetics, perfume 2.5 10 Food, drink 2.3 11 Music and Video 1.9 12 Sports and leisure goods 1.7 13 Agricultural products 1.6 14 Office equipments 1.4 15 Commission and fee 1.2 16 Flowers 0.8 Others 8.3
Items purchased online (USA)
Percentage Distribution of
E-Commerce Sales
1 Hardware 37.02 Books 13.93 Music and Video 6.94 Software 6.55 Clothing and clothing accessories 6.56 Office equipments 5.17 Electronics 3.48 Toy, hobby goods and games 3.39 Commission and fee 3.010 Drug, health aids 2.211 Food, beer and wine 2.012 Furniture 2.0
others 8.2
[Source : Korea National Statistics Office , 1/4 2001
eCommerce Statistics Survey ]
[Source: U.S. Census Bureau, 1999
Annual Retail Trade Survey]
28KAIST EC 2002 Fall – Overview Jae Kyu Lee
Korean eMarket DynamicsKorean eMarket Dynamics
급성장 분야 (Lee,p.79) : 구성비 2001 2002
( 전체 성장률 84.9%)
생활용품 / 자동차용품 5.010.5%
농수산물 0.9% 5.9%
의류및 패션 3.3%8.3%
각종서비스 0.5% 3.0%
음식료및 건강식품 1.6% 4.0%
여행및 예약서비스 4.7%5.9%
화장품 / 향수 1.9%3.5%
스포츠및 레저용품 1.6%2.4%
29KAIST EC 2002 Fall – Overview Jae Kyu Lee
Key Happenings in eCommerceKey Happenings in eCommerce
B2C e-Malls evolves to B2B Exchanges
Shakeout of E-Marketplaces and Restructuring
E-Procurement Strategies
Private Exchanges emerge
E-Transformation
Enterprise Commerce Management System
(ERP II) emerges
30KAIST EC 2002 Fall – Overview Jae Kyu Lee
B2B EC as an Evolution of B2C ECB2B EC as an Evolution of B2C EC
B2B EC
Business Customer
Business Customer
14 7 2
14 7 2
In the early stage of seller-centric marketplace, the architectures of B2C and B2B are basically the same.
Business Suppliers
Consumer
Consumer
14 7 2
Supplier’sProducts Catalog
Customer’sOrder Information
B2C EC
14 7 2
Supplier’sElectronic Mall
14 7 2
31KAIST EC 2002 Fall – Overview Jae Kyu Lee
Figure 1-2 Transactions in Electronic Markets
Figure 1-2 Transactions in Electronic Markets
32KAIST EC 2002 Fall – Overview Jae Kyu Lee
Difference of B2B from B2CDifference of B2B from B2C
Confirm the Inventory Availability at Pre-Order Stage
Assurance of Delivery Time in Advance
Buyer businesses have to store the order information in their
own control
Integrate multiple e-Marketplaces
Integrate with back-end information system (e.g. ERP)
Issues What should be the B2B architecture? Who should provide the solution?
33KAIST EC 2002 Fall – Overview Jae Kyu Lee
B2B ExchangeB2B Exchange
B2B Exchange
Buyer
Buyer
Buyer
Seller
Seller
Seller
XML XML
XML
XML
XML
XML
34KAIST EC 2002 Fall – Overview Jae Kyu Lee
Vertical & Horizontal e-Marketplaces
Vertical & Horizontal e-Marketplaces
35KAIST EC 2002 Fall – Overview Jae Kyu Lee
Architecture of eProcurement System with B2B eMarketplaces
Architecture of eProcurement System with B2B eMarketplaces
Suppliers
Web Server
MarketSiteBuySite
Commerce OneTransaction Servers
Fax
Web Browser
Web Browser
Fax
BuySite
EDIFormat
Web Browser
SupplyOrder
Firewall
Corporate User
36KAIST EC 2002 Fall – Overview Jae Kyu Lee
An Integrated ArchitectureAn Integrated Architecture
Suppliers Customers
Business Intelligence
Electronic Commerce
SupplyChain
Management
CustomerRelationshipManagement
EnterpriseResourceplanning
Web-based Sales
Online Order Taking
ForecastProduction Plan
Production
Customer Service
Purchase Dirstribution
Application Framework for e-business
Web Selling , e-Procurement , EC Hosting , Internet Billing,
Employees
37KAIST EC 2002 Fall – Overview Jae Kyu Lee
Expansion of Solutions and BattlefieldsExpansion of Solutions and Battlefields
C-One Ariba i2 Oracle SAP
Content Management B+ B C B C
Network platform A B C C D
Integration A B C B C
Auctioning B B
Procurement Window B A B C
Workflow C+ A C+ C
Fulfillment Expertise A C B
SCM A C+ C+
Consulting Resources C+ C C A B
Scalability C B C A C
Morgan Stanley (2000)
38KAIST EC 2002 Fall – Overview Jae Kyu Lee
Dynamics in Three Types of Exchanges(InternetWeek, March 13, 2001)
Dynamics in Three Types of Exchanges(InternetWeek, March 13, 2001)
Three Types of Exchanges
Independent Exchange
Industry Consortia
Private Exchanges
Independent Exchange
Spot market
Not worked well
Changing biz model to Supply Chain Enabler or
software plays
Be careful to partner with them
39KAIST EC 2002 Fall – Overview Jae Kyu Lee
Dynamics in Three Types of Exchanges (II)
(InternetWeek, March 13, 2001)
Dynamics in Three Types of Exchanges (II)
(InternetWeek, March 13, 2001)
Industry ConsortiaNone are likely to grow into huge spot markets or become a font of cost-saving reverse auctions
Benefit: Created industry standards
Wait-and-see if the consortia supply chain ASP services offer enough value to win widespread use
Private ExchangeCollaborative Commerce: CPFR
Attend to the companies need
Apply to the companies most crucial business problems
Between a few partners
Started mostly in 2001
40KAIST EC 2002 Fall – Overview Jae Kyu Lee
Collaborative Planning, Forecasting and Replenishment (CPFR)
Collaborative Planning, Forecasting and Replenishment (CPFR)
Wal-Mart
Operational System
ERP
RetailLink
Sales data aboutW-L Products
InventoryPlan
Planner
ForecastReview and Comments
ManufacturingPlan
Planner
Warner-Lambert ((Mfr)
EDI
Internet
WWW
Data warehouse
(Retailer)
41KAIST EC 2002 Fall – Overview Jae Kyu Lee
Stock Price Peak aroundJan 2000 and August 30, 2002
Stock Price Peak aroundJan 2000 and August 30, 2002
Commerce One: above $100 to $0.3975
Ariba: above $150 to $2.2
i2: above $100 to $0.9
Siebel Systems: above $100 to $8.47
Oracle:above $40 to $9.59
SAP AG: above $80 to $19.25 Extended ERP: Extended to include B2B EC functions
SAP’s mySAP.com
42KAIST EC 2002 Fall – Overview Jae Kyu Lee
EC Strategy in Slow Economy
EC Strategy in Slow Economy
Shift the e-Business Priority
[AMR Research on 100 large corporations, March 2,
2001]
: Controlling Cost
: Customer Relations
: Boosting Revenue and Market Share
of 250 IT and e-Biz executives plan to increase
the spending on e-Biz this year. (April 2001)
Strategic focus on e-Biz shifts
from Boosting Revenue to Cost Control, and
from Joining the Market Makers to e-Transformation.
38%
25%
20%
49%
43KAIST EC 2002 Fall – Overview Jae Kyu Lee
E-Procurement StrategiesE-Procurement Strategies
Spot Purchase: Seek Minimun Prices
Non-strategic MRO(Maintenance, Repair, and Operations)
Purchase at Public Exchange
Contract Purchasing : Minimize Inventory along the Key Supply Chains
Direct Material
of online B2B Transaction
of offline B2B Transaction
Supply Chain Management 와 Private Exchange
Desktop Purchasing: Internalized eStore and Designated Exchange;
Eliminate the Approval Process for low end itemsMicrosoft, Cisco, Etc.
External Exchanges with Payment Service
iMarket Korea; LG MRO; eN2B
Reduce the Procurement Department and Outsource
85%
95%
44KAIST EC 2002 Fall – Overview Jae Kyu Lee
Key Prospects (AMP Research, Feb 13, 2001)
Key Prospects (AMP Research, Feb 13, 2001)
A third of companies over $ 1 Bil will implement Private
Trading eXchanges by 2005;
Consortia Trading eXchanges on shaky ground this year
By 2002, 40% of ASP and 60% of broader ASP market will
fail or be acquired.
Enterprise Application Integration (EAI) top priority in 2001,
to make it easier for customers to unify channels, process,
and data.
SCM market is expected to reach $7.8 Bil in 2001 with
Inventory Management, Order Fulfillment, and SC Planning.
45KAIST EC 2002 Fall – Overview Jae Kyu Lee
Key ProspectsKey Prospects
Retailers focus on B2B synchronization, collaboration, and
enterprise integration and optimization.
Enterprise Commerce Management (ECM) system emerging.
Vertical business process collaboration
External content integration with inside
Product Lifecycle Management (PLT) grow rapidly:
Reduce time-to-market of new products
PLT application license revenue grow more than 50%
This means the Collaborative Commerce
46KAIST EC 2002 Fall – Overview Jae Kyu Lee
Figure 1-3 A Framework for Electronic Commerce
47KAIST EC 2002 Fall – Overview Jae Kyu Lee
Marketing
Computer sciences
Consumer behavior and psychology
Finance
Economics
Management information systems
Accounting and auditing
Management
Business law and ethics
Others
Electronic Commerce is Interdisciplinary
Electronic Commerce is Interdisciplinary
48KAIST EC 2002 Fall – Overview Jae Kyu Lee
Benefits of EC to OrganizationBenefits of EC to Organization
Expands the marketplace to national and international markets
Decreases the cost of creating, processing, distributing, storing and retrieving paper-based information
Allows reduced inventories and overhead by facilitating pull-type supply chain management
The pull-type processing allows for customization of products and services which provides competitive advantage to its implementers
Reduces the time between the outlay of capital and the receipt of products and services
Supports business processes reengineering (BPR) efforts
Lowers telecommunications cost - the Internet is much cheaper than value added networks (VANs)
49KAIST EC 2002 Fall – Overview Jae Kyu Lee
Benefits of EC to ConsumersBenefits of EC to ConsumersEnables consumers to shop or do other transactions 24
hours a day, all year round from almost any location
Provides consumers with more choices
Provides consumers with less expensive products and services by allowing them to shop in many places and conduct quick comparisons
Allows consumers to interact with other consumers n electronic communities and exchange ideas as well as compare experiences
Facilitates competition, which results in substantial discounts
Allows quick delivery of products and services (in some cases) especially with digitized products
Consumers can receive relevant and detailed information in seconds, rather than in days or weeks
Makes it possible to participate in virtual auctions
50KAIST EC 2002 Fall – Overview Jae Kyu Lee
Benefits of EC to SocietyBenefits of EC to Society
Enables more individuals to work at home, and to do less traveling for shopping, resulting in less traffic on the roads, and lower air pollution
Allows some merchandise to be sold at lower prices benefiting less affluent people
Enables people in Third World countries and rural areas to enjoy products and services which otherwise are not available to them
Facilitates delivery of public services at a reduced cost, increases effectiveness, and/or improves quality
51KAIST EC 2002 Fall – Overview Jae Kyu Lee
Technical Limitations of ECTechnical Limitations of EC
Lack of sufficient system’s security, reliability, standards, and communication protocols
Insufficient telecommunication bandwidth
The software development tools are still evolving and changing rapidly
Difficulties in integrating the Internet and electronic commerce software with some existing applications and databases
The need for special Web servers and other infrastructures, in addition to the network servers (additional cost)
Possible problems of interoperability, meaning that some EC software does not fit with some hardware, or is incompatible with some operating systems or other components
52KAIST EC 2002 Fall – Overview Jae Kyu Lee
Non-Technical LimitationsNon-Technical LimitationsCost and justification
The cost of developing an EC in house can be very high, and mistakes due to lack of experience may result in delays.
There are many opportunities for outsourcing, but where and how to do it is not a simple issue
In order to justify the system, one needs to deal with some intangible benefits which are difficult to quantify.
Security and Privacy
These issues are especially important in the B2C area, but security concerns are not so serious from a technical standpoint
Privacy measures are constantly improving too
The EC industry has a very long and difficult task of convincing customers that online transactions and privacy are, in fact, very secure
Lack of trust and user resistance
Customers do not trust: Unknown faceless sellers, Paperless transactions
Switching from a physical to a virtual store may be difficult: Egghead Case
53KAIST EC 2002 Fall – Overview Jae Kyu Lee
Other limiting factors are:
Lack of touch and feel online
Many unresolved legal issues
Rapidly evolving and changing EC
Lack of support services
Insufficiently large enough number of sellers and buyers
Breakdown of human relationships
Expensive and/or inconvenient accessibility to the Internet
Channel Conflict:
Strategies (Lee, Ch. 2)
Non-Technical Limitations (cont.)
54KAIST EC 2002 Fall – Overview Jae Kyu Lee
Toy R Us Case:Putting It All Together
Toy R Us Case:Putting It All Together
Major concern of today’s companies—how to transform themselves to take part in digital economy
Example:Toys, Inc.
Uses intranet for internal communications, collaboration, dissemination of information
Networked to e-marketspaces and large corporations
Corporate portal for communication and collaboration with business partners
Figure 1-7
Putting It All Together
Prentice Hall, 2002 55
56KAIST EC 2002 Fall – Overview Jae Kyu Lee
전자상거래의 성공요건전자상거래의 성공요건
풍성한 상품과 정보
상품의 품질 보증
효과적 물류체계 제공
참여기업의 자유경쟁 환경 제공
필요한 제도와 법률의 공동 개선
채택한 표준이 세계표준과 부합되게 선도
57KAIST EC 2002 Fall – Overview Jae Kyu Lee
전자상거래 수행 전략 및 사업 모형전자상거래 수행 전략 및 사업 모형
고객가치
범위
가격설정
수익원천
연계된 활동
실행
사업수행능력
지속가능성
58KAIST EC 2002 Fall – Overview Jae Kyu Lee
국외동향국외동향
미국글로벌 전자상거래 기본계획 (1997)
전자상거래작업반 (The U.S. Government Working Group on Electronic Commerce)
Digital Economy
GE, Dell, …
일본E-Japan 구상 (2000)
IT 기본법
영국E-commerce@its.best.uk
E-Minister, e-Envoy
59KAIST EC 2002 Fall – Overview Jae Kyu Lee
국내동향국내동향
IT 인프라
광케이블망 구축 완료 (2000)
초고속통신망 구축사업 완료 예정 (2005)
OECD 회원국 중 초고속 인터넷 보급률 1 위
산업부문 전자상거래 추진을 위한 노력
전자거래기본법
전자서명법
전자거래정책협의회
전자상거래 활성화 종합대책
E- 비즈니스 확산 국가전략
Figure 1-8
Plan of the Book
Prentice Hall, 2002 60
61KAIST EC 2002 Fall – Overview Jae Kyu Lee
전자상거래의 구성요소전자상거래의 구성요소
전자상거래응용 영역
사이버쇼핑몰
기반 시스템 부문
전자상거래 수행 전략인터넷 마케팅
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전자상거래 보안물류 수송 배달체계
인공지능 기술
인 프 라 부 문
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