Steal this IdeaCreate Smart Microsites to

Increase TrafficAdam Johnson

VP of MarketingVisit Saint Paul@MayorGatsby

What’s the Goal?

We want to gain more web traffic, save money and provide hyper local

information to visitors of major national & international events

Example 1: Red Bull Crashed Ice

Example 1: Red Bull Crashed Ice

Example 1: Red Bull Crashed Ice

Example 1: Red Bull Crashed Ice

Monthly page views RBCI page views % of Traffic

Feb-16 133,935 27,408 20%Jan-17 158,172 48,922 30%

Jan-18 216,246 44,430 20%*

Totals 508,353 120,760 23%

*Super Bowl spiked traffic

Example 2: Wells Fargo WinterSkate

Example 2: Wells Fargo WinterSkate

Example 2: Wells Fargo WinterSkate

Example 2: Wells Fargo WinterSkate

Winter 16 519531 70117 13%

Winter 17 588996 56998 9%

winter 18 673691 71,298 10.50%

Totals 1782218 198413 11%

Example 2: Wells Fargo WinterSkate