Female Stereotyping

4

Women have been objectified for sexual appeal while man have been valued for intelligence

During the industrial revolution women were allowed to work but not vote

Woman Stereotypes 5

Women Fight for the Right to Vote

6

During both World Wars women went to work

However, when the men wanted their jobs back , women were told to get back to the kitchen

7The 50s showed perfectly dressed women in love with their kitchens

8

And of course she was there to serve her

man

9

Perfect Mom Stereotype

•Understanding,

• Always home

• Perfectly dressed

• At beck and call of husband and kids

June Cleaver in Leave it to Beaver

10

There to please her man

The Sex Kitten Stereotype

Sex Kitten Stereotype

Pamela Anderson

11

The Femme FataleStereotype

Catwoman

12

Corporate ClimberStereotype

Backstabbing

Get ahead at any cost

14

Women as seen in Advertising

Often we only see body parts

We see some positive portrayals

Dove campaigns

However don’t forgetas nice as these campaigns are, the same company owns Axe

Vanity Fair 2012 Women in Television Magazine Spread

Imagine a feature on a boom in men’s shows shot like this?.

WPP car ad for Ford 2012 employees fired for the proposed ad

18

Selling clothes or sex?

Selling burgers or sex?